Local Area Research & Intelligence Association (Laria)
We are proud that we have become a part of Laria (Local Area Research &…
Social Research Association (SRA)
Introducing the Social Research Association The Social Research Association is the leading voice for social…
What is Brand Equity & Why it’s Important
What is Brand Equity? Brand Equity is the added value a company generates through branding…
Branding Explained & How can it be Accomplished
Branding is the process involved in creating a distinctive name and image for a product…
Brand Extension Definition, Advantages and Disadvantages
Brand Extension Explained A brand extension is where a pre-existing brand creates a new product…
Brand Proposition & How to Build it
What is a Brand Proposition? Brand Proposition is a phrase or sentence that clearly summarises…
Brand Tracking Explained…
Brands are constantly changing in both the way they are being portrayed and the way…
Competitor Analysis: Why Is It Crucial To The Success Of A Business?
Competitor analysis is a vital part of the strategic planning process. Whether you’re a start-up,…
What Is Eye-Tracking Research?
Eye-tracking research is a qualitative / ethnographic discipline within market research. It can be used…
Infographics
Human beings are very visual and as 90% of the information that comes to the brain is…
