Vision One’s AdProbe is designed for tracking the impact of advertising on consumers.
Using the latest qualitative and quantitative online and face to face techniques to provide our clients with insights which help them to develop targeted communications. Our advertising research services include:
- Creative development (Focus groups)
- Pre-testing (Animatics or finished film)
- Media evaluation studies
- Pre and Post testing advertising awareness studies
- Brand and advertising tracking studies
Over the past year, Vision One have been busy developing and refining AdProbe – our leading approach to advertising research evaluation. See our AdProbe Video Introduction where Tony Lewis briefly explains some of its features. One aspect of AdProbe is the use of facial recognition to evaluate the emotional impact of advertising – as illustrated in the example for Three below. (Note. See how positive emotion grows throughout the advertising but importantly falls rapidly as soon as brand/credentials are added)