The UK Breakfast Cereal Market
There was a time when no breakfast was complete without cereal. However, cereal sales are falling as habits change, down by £78 million in the past year.
Not that there’s a lack of opportunity for a comeback. There are 21 billion breakfasts eaten in the UK every year and fewer people skip the meal now than in recent times, but foods such as cereal bars and coffee shop muffins are increasingly popular choices.