Market Research and customer insight plays a vital role in helping successful companies make the right decisions, improve their performance and bottom line. To this end, we have developed a number of specialist products that have been built by ourselves, along with the help of others, including; thought leaders, marketers, business experts, psychologists, scientists to create something special that offers a competitive advantage over others.
Every project we undertake is customised to the specific needs of our clients, and all our tools have been designed to be flexible enough to adapt to any particular market or medium. In deed, we challenge you to find a nut we can’t crack.
Each year we continue to innovate, launching new products and services or upgrading and improving existing ones. Our main products include:
- AdProbe – Advertising Pre-testing (and live evaluation)
- BrandVision- Brand tracking (awareness and imagery)
- i-Vision – Eye tracking services
- PackProbe – Packaging research & product development
- Facial expressión analysis
All our models are based on sound business and psychological models that are designed to give our clients the upper hand when it comes to developing and evaluating their products and services.