Vision One is a specialist retail market research and shopper insight agency helping UK and International companies profit through a deep understanding of shoppers and buying behaviours. Our team of retail research experts are here to help brand owners, retailers and shopping centres with their market research and insight needs. In particular, we help to…
- Get to know your customers inside out (e.g. needs, habits, preferences)
- Uncover why people buy and potential purchase barriers
- Optimise product communication (packaging research) and at point of sale (POS)
- Measure and track customer satisfaction along with brand tracking
- Develop and successfully launch new products
- Gain competitor advantage and increase sales
Retail and shopper insight is the foundation to developing a deep understanding of how customers think and feel about your product or service. Ultimately, we increase the success rates of marketing, brands and product launches, using our understanding of consumer decision making to turn brands into category winners.
Working with a specialist retail market research company who understand your industry, consumer decision making and buying behaviour has huge benefits.
In the last fifteen years, Vision One has worked across pretty most retail sectors and have worked for UK and International online brands, High street names and major regional ‘out of town’ shopping centres. The retail insight expertise, includes;
- Electronics, Technology and Telecommunications
- Fashion and home furnishings
- Grocery and Supermarkets
- Financial services
- Travel and tourism
- And a wide range of businesses that support the retail industry
Our extensive customer and retail research company toolkit, includes the full range of quantitative and qualitative methodologies for category planning, new product development and ongoing brand and advertising tracking research.