Job Title: Project Manager
Through attaining a 1st class degree in Forensic and Investigative Studies, she found a passion for investigation and research, thinking outside the box and using creative techniques to find solutions to problems and getting to the bottom of those burning questions.
Elle graduated with a Forensic Investigation degree. Whilst Studying, Elle found a passion for investigative techniques and interviewing. Elle has a background in Pharmaceutical market research in a range of therapy areas, including neurodegenerative disorders, infertility, oncology, and radiology, where she gained experience in both a qualitative and quantitative environments.
Elle has experience working with studies revolving around positioning, brand perception, market understanding, market segmentation, concept and detail aid testing. Elle is inquisitive and likes to utilise critical thinking to produce detailed and encompassing insights, which is why she is a successful moderator both in person and telephone in-depth interviews.
In a recent interview with Elle, Emily asked if there is any particular area of research which fascinates you?
"I have a special interest in qualitative research as I think it is key for most studies, even if it is just a small sample to inform a larger quant study or gain a deeper in-depth understanding of the consumer. For me, there’s nothing that gives you the same kind of insight as that you can get from talking directly to consumers / end-users with a well informed discussion guide."
If you would like to find out more you can read the rest of the interview click here.