Jas Gidda Director Vision One

Jas Gidda

Jas's Biography

Job Title: Director

A Brief Background About Me

After graduating with an Economics degree, Jas entered the world of research on the agency side, before moving across to the client side.

His last role before joining Vision One, was Head of Research at the Arcadia Group. While he was at Arcadia he also completed his MBA at Cass Business School (City University, London). – developing an appetite for strategic thinking, turning research into insights then cultivating those insights into business success.

Jas is a member of the Market Research Society (MMRS) and a member of the Business Intelligence Group (BIG)

Away from work, Jas can most often be found at Pride Park Stadium following Derby County, whilst he’s not had much to cheer about recently he is ever the optimist!

Away from football and work, he enjoys his family time with his wife and two daughters.

Clients I've Worked With

Jas Clients Vision One

Recent Q&A

What's been the most interesting project you've worked on?

There have been numerous projects, but the one which always sticks in my mind is the first ever research project I worked on (many, many years ago) and the reason why I decided to build a career in research. The project was for Haagen-Dazs and their launch into Europe (shows you how long ago that was). It was a pan-European hall test project – obviously involving tasting!

If you would like to see the rest of my Q&A then you can read up here.