Associate Director - Marketing & Strategy
A Brief Introduction
Sam Turnbull is Vision One’s lead on marketing strategy. Sam is a proven marketing professional with significant experience in FMCG and the travel sector. His expertise is in developing and implementing marketing strategies that work – growing brand equity and sales, online and offline.
Once the new channel was successfully up and running Sam moved on to become the Marketing Director across the mass-market tour operating brand First Choice Holidays, the retail businesses (Bakers Dolphin, Holiday Hypermarket, Travel Choice, First Choice Travel Agencies) and airline businesses which was re-branded from Air 2000 to First Choice Airways. At the time these businesses were turning over around £1 billion. One of the highlights in this role, which became possible after some brand rationalisation, was that Sam ran a highly integrated and successful national TV sponsorship of “I’m a Celebrity, Get Me Out of Here…” resulting in the organisation’s highest ever market share in the critical January/February booking period. Sam then moved onto a Marketing Director role for the company’s specialist businesses which included brands like Sunsail, Exodus, Crown Blue Line and Trek America – with the main focus being on online customer acquisition performance.