Tony Lewis
Managing Director (MMRS)
A brief introduction
Having studied Applied Physics with Electronics at Kingston University, Tony started his career in strategic marketing and research at Royal and Sun Alliance. This was followed up with roles at Allied Lyons (Lyons Tetley), First Choice Holidays and the fashion giant Arcadia Group where he helped drive the retailers strategic insights.
Prior to setting up Vision One Research 20 years ago, Tony also spent several years as a research and strategy consultant at both Marks and Spencer and Debenhams.
Tony’s passion for research continues to burn bright and today specialises in brands, strategy and qualitative Research. Alongside Victoria Wood and Elle Trainer, Tony works on many of Vision One’s qualitative and neuro-marketing research projects.
In recent years, Tony has been developing Vision One's latest and innovative research tool called BrandVision - an extremely powerful brand equity and tracking approach which is making waves in the industry at present.
Professionally Tony is a member of the MRS, AQR. and LARIA. He has talked at numerous conferences, his real passion is for developing new ideas and finding new and better ways to make a difference and helping companies make better decisions.
Recent Interview with Tony
Emily Riley, our Digital Marketing Executive recently sat down with Tony over a cup of coffee to better understand what makes him tick. The first question she asked was...
"So what attracted you to a career in Market Research?"
"Well, I like to think that I fell into research because I knew how to use a computer at a time when no one else did. But in all honesty, it was probably decided much before that when I used to go along and watch my mum conduct interviews and help organise research studies 10-15 years earlier… Thanks Mum!"
Read the full Q&A interview with Tony
Some of the clients Tony has worked with
Tony has had the good fortune of working with over two hundred brands and organisations over the past twenty years across: Retail, FMCG, Manufacturing, Housing and Social, Digital and IT. Just a small selection of the brands Tony has helped are below.
What Clients Say
Thanks guys for helping to build and shape the Dr Beckmann brand. Long may it continue!
Away from the office
When not at work or listening to podcasts whilst driving to his next meeting or Focus Group, Tony can often be found walking around the UK, from Cornwall to the Lake District fells with his family, playing golf, reading marketing books or watching films.
Tony likes to remain active, and later this year he will be taking part in a 24 Peaks in 24 hours – a walking challenge covering some of the highest mountains and fells in the lake district.
Below are some more things that interest Tony outside of the office!
A Gunner at heart 
Island Holidays 
Pizza Lover 
Vino! 
Hiking
