Tony’s passion for research continues to burn bright and he remains heavily involved in many of Vision One’s projects. Today, his specialism is for all things Qualitative. Alongside Victoria Wood, Tony heads up Vision One’s qualitative and neuro-marketing research. Professionally Tony is a member of the MRS, AQR. and LARIA. He has talked at numerous conferences, his real passion is for developing new ideas and finding new and better ways to make a difference and helping companies make better decisions.
Tony started his career in marketing and research at Royal and Sun Alliance. This was followed up with roles at Allied Lyons (Lyons Tetley), First Choice Holidays and fashion giant Acadia Group. Prior to setting up Vision One Research in 1999, Tony spent two years as a research and strategy consultant at Marks and Spencer.