Tony Lewis

Managing Director

Tony’s passion for research continues to burn bright and he remains heavily involved in many of Vision One’s projects. Today, his specialism is for all things Qualitative. Alongside Victoria Wood, Tony heads up Vision One’s qualitative and neuro-marketing research. Professionally Tony is a member of the MRS, AQR. and LARIA. He has talked at numerous conferences, his real passion is for developing new ideas and finding new and better ways to make a difference and helping companies make better decisions.

Tony started his career in marketing and research at Royal and Sun Alliance. This was followed up with roles at Allied Lyons (Lyons Tetley), First Choice Holidays and fashion giant Acadia Group. Prior to setting up Vision One Research in 1999, Tony spent two years as a research and strategy consultant at Marks and Spencer.

Leveraging over 25 years research and marketing experience, Tony sets clear expectations and delivers to them. His strong management and interpersonal skills allowed him to organise and lead Payzone’s national Focus Group and one-on-one sessions into the UK retail POS market in 4 cities across Payzone’s base of > 20,000 merchants. I look forward to working with Tony and the VisionOne team in the future.
Jonathan LishawaPayzone

When not at work or driving the length and breadth of the country, he can be found walking around the UK, from Cornwall to the Lake District fells with his wife Wendy, playing golf or watching films.

Tony likes to remain active, and later this year he will be taking part in a 24 Peaks in 24 hours – a walking challenge covering some of the highest mountains and fells in the lake district. More details here.