Tony Lewis
Tony's Biography
Managing Director
A brief background about Tony
Tony’s passion for research continues to burn bright and today specialises in brands, strategy and qualitative Research. Alongside Victoria Wood and Elle Trainer, Tony works on many of Vision One’s qualitative and neuro-marketing research.
In recent years, Tony has been developing Vison one's latest and innovative research tool called BrandVision - an extremely powerful brand equity and tracking approach which is making waves in the industry at present.
Professionally Tony is a member of the MRS, AQR. and LARIA. He has talked at numerous conferences, his real passion is for developing new ideas and finding new and better ways to make a difference and helping companies make better decisions.
Having studied Applied Physics with Electronics at Kingston University, Tony surprisingly started his career in marketing and research at Royal and Sun Alliance. This was followed up with roles at Allied Lyons (Lyons Tetley), First Choice Holidays and fashion giant Acadia Group. Prior to setting up Vision One Research in 1999, Tony spent several years as a research and strategy consultant at Marks and Spencer and Debenhams.
Examples of some of the clients Tony has worked with
Tony has had the good fortune of working with hundreds of brands over the past twenty years, just a small selection of which are below.
Away from the office
When not at work or driving the length and breadth of the country, he can be found walking around the UK, from Cornwall to the Lake District fells with his wife Wendy, playing golf or watching films.
Tony likes to remain active, and later this year he will be taking part in a 24 Peaks in 24 hours – a walking challenge covering some of the highest mountains and fells in the lake district.
Recent Interview with Tony
Emily Riley, our Digital Marketing Executive recently sat down with Tony over a cup of coffee to better understand what makes him tick. The first question she asked was "What attracted you to a career in Market Research?"
"I like to think that I fell into research because I knew how to use a computer at a time they were the size of a cupboard. But in all honesty, it was probably decided much earlier time when I used to go along and watch my mum conduct interviews and help organize research studies 10-15 years earlier… Thanks Mum!"
Click on the link for Tony's full interview with Emily.