A brief background about Tony
Tony’s passion for research continues to burn bright and today specialises in brands, strategy and qualitative Research. Alongside Victoria Wood and Elle Trainer, Tony works on many of Vision One’s qualitative and neuro-marketing research.
In recent years, Tony has been developing Vison one's latest and innovative research tool called BrandVision - an extremely powerful brand equity and tracking approach which is making waves in the industry at present.
Professionally Tony is a member of the MRS, AQR. and LARIA. He has talked at numerous conferences, his real passion is for developing new ideas and finding new and better ways to make a difference and helping companies make better decisions.
Having studied Applied Physics with Electronics at Kingston University, Tony surprisingly started his career in marketing and research at Royal and Sun Alliance. This was followed up with roles at Allied Lyons (Lyons Tetley), First Choice Holidays and fashion giant Acadia Group. Prior to setting up Vision One Research in 1999, Tony spent several years as a research and strategy consultant at Marks and Spencer and Debenhams.
Examples of some of the clients Tony has worked with
Tony has had the good fortune of working with hundreds of brands over the past twenty years, just a small selection of which are below.
"Tony Lewis is excellent at really thinking around a problem in order to achieve a suitable outcome and will consider an issue from all perspective often coming up with innovative ways of achieving the aim. "
"I have worked exclusively with Tony Lewis who i find approachable, friendly and yet highly focused on my requirements."