Born to British parents in Canada, am a dual national. Returned to England as a teenager. Travelled extensively – spent a year travelling across the Middle East, Asia and the Far East, then lived for two years in Australia, then did another long journey back. Passionate about people and cultures and returned to London to do a BScv in Population Studies at the London School of Economics.
Originally worked in advertising before taking on a position with a new market research company to set up their field department. For awhile I worked as an exec, mostly on cultural projects. After having two children I went back into the field side and set up my own field company. I have experience across all aspects of market research -social, media, the arts, financial, NPD, social, etc. – both qualitative and quantitative.
Been in market research for over 25 years and am a full member of the Market Research Society and an MRS Company Partner.
I live in leafy Surrey, love running and when I get a chance, textile art.