Thinking outside of the cardboard box where packaging is concerned is key for brands eager to stand out from the crowd. Shop shelves are busy spaces and if you’re to beat the competition, you need to showcase your product as best you can. Here are some of the best creative packaging examples we’ve found from all over the world that could inspire you the next time you’re at the drawing board.

Water in a Box

Vivid Water

Boxed Water Packaging

Brands eager to reduce their carbon footprint could take some ideas away from Vivid Water’s Water in a Box range, which is the first Tetra Pak water product in the UK. Although you can’t see the water itself, unlike other products out there on the market, the eye-catching and interesting design is sure to prove successful.

Görtz shoes


We’re sure that many a parent has been pestered into buying these! The packaging was designed to help promote the kids’ shoe department, with five different versions created – each with a shoelace through the beak of the bird to make it look like a wriggly worm.

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