The Honest, The Optimistic, The Pure
The Innocent brand archetype has a desire to just be free and happy and keep life simple. They fear doing things wrong and being punished for it. They are often successful at ignoring and moving through barriers that would sometimes stop others, as they have the core talents of being optimistic and hopeful.
The Innocent world is one of complete optimism some would say, where everything is straightforward and there are no hidden agendas or double meanings. It is a place where life can be simple. Innocent brands represent good, clean fun. This archetype can be a great brand personality for brands associated with health, cleanliness and natural products.
The Innocent archetype tends to see the good in every situation, keeping faith and hope in their ideals and aiming to motivate others to also believe that everything will work out the way it should eventually.
BABYBEL – ‘Mini’
Babybel advertises themselves through this commercial with the innocence of the talking food and the cheese introducing itself. This immediately lets us know it will be targeted at children and education. The whole advert is very positive and based in a family kitchen environment, letting the audience know the brand mean well. It's also very simple and there isn’t too much going on to pressure you into buying it.
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