Amigo Loans Vision One Case Study

“Here to Help”

Message optimisation research to ensure new messaging resonates with target audience.

Amigo Loans offers borrowing, with the backing of a guarantor, to customers with low credit scores. Following the COVID-19 pandemic, Amigo was looking to redevelop their brand positioning with new messaging options.

We have worked with some of the biggest and best brands out there, discovering new insights, innovating brands and products and inspiring change through the journey of research.

Explore the work Vision One has done with Amigo Loans and download our client success story today by filling in the form below and receive a copy for FREE.

Amigo Loans Logo

More Case Study Reviews

Topcashback Logo
TopCashBack Client Success Story
Download Now
Dr Beckmann Logo
Dr Beckmann Case Study
Download Now
European Sperm Bank Logo
European Egg Bank Success Story
Download Now
Amigo Loans Logo
Amigo Loans Success Story
Download Now

Latest News

Keep up to date with the latest news from Vision One.

BrandVision – Brand Strategy and Brand Health Measurement

Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brand strategy. Vision One’s BrandVision provides the most meaningful brand health and brand equity measurement tool (ever!). BrandVision is a measurement tool that allows brands to fully understand how customers see brands within a market […]

READ MORE
Introduction to Brand Tracking – Download our Guide today (PDF)
READ MORE
LOAD MORE

The Challenge

Amigo Loans is a credit lender authorised and regulated by the Financial Conduct Authority. Amigo offers borrowing, with the backing of a guarantor, to customers with low credit scores. Following the COVID-19 pandemic, Amigo were looking to redevelop their brand positioning and benefits with new messaging options. Research was required to explore the effectiveness of these new communications.

Research Approach

We used a mixed method approach as the most effective way to maximise research outputs for this project. A quantitative survey was conducted online to evaluate the five messaging concepts developed by Amigo. This survey was supplemented with qualitative, one-to-one depth interviews to gain a more granular level of insight into perceptions of Amigo and the proposed messaging strategy.

Research Findings

The research provided insights into brand awareness and usage as well as giving a look at the market in general. In terms of headline messaging, two clear winners were identified as being the most appealing, with the highest “likely to use” scores. Supporting statements around flexibility and support were found to be universally appealing. The research informed Amigo Loans on how to optimise their messaging with a view of improving conversion rates from awareness to usage.