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Exploring ‘desirability’ as a driver of Brand Growth
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B2B and Customer Segmentation Explained
Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products?…
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The Colour Psychology of Meat Free Brands
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Exploring ‘distinctiveness’ as a driver of brand growth
The ‘say-do gap’ is a pretty complex phenomenon, yet it’s something we can all relate to. We claim we’ll prioritise our fitness after Christmas – yet come to the end of January, it feels like too much effort, and our good intentions come to nothing. Maybe we claim that shopping locally is our top priority […]
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The ‘Say-Do Gap’ – Problem or Opportunity
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