Vision One are experts in Innovation and new product development (NPD) – from idea generation to product screening across a wide variety of sectors, including; FMCG, Travel & Leiure, Retail, Manufacturing, Financial services.
We like to address innovation from the ground up – starting from an understanding of people and the cultural influences on the category. Through our highly experienced team, we bring a powerful combination of insight, ideas and strategy to every project.
We believe the best ideas solve problems and help set brands apart. Through co-creation, we collaborate with brand owners, experts and real people to invent and refine new ideas.
We use a range of discovery methods from focus groups and depth interviews, to in-home user tests and online surveys. Some of our brand and and NPD research company services include:
- Idea generation & co-creation
- Concept testing (IdeaProbe)
- Product and usability testing
- Pricing research (incl. BPTO and conjoint)
- Packaging and design (PackProbe)