Glossary - Vision One


AQR- Association of Qualitative Research

About the AQR (Association of Qualitative Research)

The Association for Qualitative Research (AQR) is a not-for-profit organisation and represents and furthers the interests of the UK qualitative research industry and beyond. Established in 1980, AQR has established itself as the internationally as the principal authority and recognised hub of 'Qualitative Thinking'.

AQR Qualitaative Research

The AQR is a membership organisation. Their objectives include promoting the highest professional standards, developing an understanding of the commercial value of qualitative research and providing networking opportunities.

The team, headed up by Tony Lewis is a member of the association has been practising qualitative research for over 20 years. We have many years’ experience providing services to the market research sector and have an in‑depth knowledge of both traditional and online qualitative research techniques. We are proud to be an Association for Qualitative Research member.

The AQR Hub Webinars offers a range of resources and help for qualitative research. From training, book reviews to short free webinars that are 15-20 minute in duration with industry pioneers and thinkers including the likes of:

  • Mark Earls, (author of “Herd” and “I’ll have what she’s having”)
  • Nick Southgate, (philosopher turned advertising planner)
  • Wendy Gordon, (guru of everything qualitative)

The AQR headquarters are in Cambridge and address is Davey House, 31 St Neots Rd, Eaton Ford, St Neots, Cambs PE19 7BA. (Tel. 01480 407 227).

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