Glossary - Vision One


AQR- Association of Qualitative Research

About the AQR (Association of Qualitative Research)

The Association for Qualitative Research (AQR) is a not-for-profit organisation and represents and furthers the interests of the UK qualitative research industry and beyond. Established in 1980, AQR has established itself as the internationally recognised hub of Qualitative Thinking.

The AQR Hub Webinars offers short free webinars that are 15-20 minute in duration , with industry pioneers and thinkers including the likes of:

  • Mark Earls, (author of “Herd” and “I’ll have what she’s having”)
  • Nick Southgate, (philosopher turned advertising planner)
  • Wendy Gordon, (guru of everything qualitative)

The AQR headquarters are in Cambridge and address is Davey House, 31 St Neots Rd, Eaton Ford, St Neots, Cambs PE19 7BA. (Tel. 01480 407 227).