Glossary - Vision One

Glossary

Street Interviews & Face to Face Fieldwork

When a wide demographic needs to be interviewed, street interviewing is often the fastest and most-effective form of fieldwork.

Street interviews and other forms of face to face fieldwork are often conducted in the street, at shopping parks, at events such as the theatre, conferences, shows or exhibitions or by knocking on residents front doors.

Street interviews are normally short and to the point, often taking less than 5 minutes to complete in order not to deter shoppers from participating. The questionnaires are normally structured and involve closed questioning techniques, often accompanied with one or two ‘open’ (qualitative) questions on why they answer a particular way.

Quantities of street interviews  are often used for consumer or public opinion polling are typically medium to large scale surveys (typically varying from around 200 interviews, through to several thousand interviews).

With our national team of highly skilled interviewers, under the guidance of our experienced supervisors,  we ensure we interview a representative sample of consumers. Our interviewers are highly trained and proficient at probing the details you need to know and ensuring the information we collate is accurate.

Why choose street interviews?

One advantage of street interviews over other forms of research is that the researcher is able to use visual aids and product samples. This means that it is a good method to gather feedback on new brandings and products.

Another advantage is that the location can be used to target people in a specific geographical region or by their interests; for example to target pet lovers you can conduct interviews outside pet shops, or at pet shows. To interview business users regarding a new piece of technology an ideal location might be at an IT exhibition.

Vision One Research is a member of the Market Research Society (MRS), all our interviewers and supervisors work in accordance with MRS guidelines.

For more information on how to get started with street interviewing or any other research methods, please send us an email or give us a call on 0150 945 0150

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