Fully understanding what motivates and drives your customers is crucial for any business. Many of the greatest entrepreneurs, including Steve Jobs, had the ability to not only understand what their clients like, but what they’ll likely want in the future.

The good news is that technology has made it easier to gain more accurate information on our customers than ever before. Most businesses have a wealth of data which can be analysed to reach greater insights into how their customers behave.

Vision One Research Ltd offers both traditional techniques like surveys along with advanced techniques such as observation, eye-tracking, and neuro-marketing techniques. We help you gather both quantitative and qualitative data that throws light on a number of issues.

A leading strategic insight agency, we have the skills, experience and technology needed to help brands make better decisions. An award-winning company, we have some of the widest research methods available.

Consumer insights help you to meet the needs of your target audience. 

This can help your business stay as competitive as possible, along with  increasing customer satisfaction. Although the UK has avoided a recession, we are still at the bottom of the G7 growth league table. Companies across the country need to do everything possible to avoid stagnating and get ahead of their competitors.

Develop a better marketing strategy. 

Consumer insights can also help you to develop effective marketing strategies. It’s crucial to reach the right audience with the right message. Vision One Research loves helping you build your customer base and build brand loyalty.

Whether you want to improve your social media, content marketing or advertising campaigns, the right research will make all the difference.

Enhance the experience of your customers and improve levels of satisfaction. 

Consumer insights can lead to more repeat business, and positive word-of-mouth marketing. Vision One Research Ltd can carry out extensive research into your customers, helping you dive deeper than ever before.

We have a wealth of experience in a number of areas, including:

  • packaged goods
  • technology
  • financial services
  • travel, leisure
  • social and research for charities.

Improve the product development process. 

Understanding consumer behaviour can also help companies improve their product development processes. By gathering feedback from customers, you can identify areas for improvement and make necessary changes to their products or services. Most importantly, you can do this before the product is finished rather than before.


Making well-informed business decisions that pay off. 

Finally, understanding consumers can help businesses make informed business decisions. By analysing consumer data and behaviour, you can make better decisions regarding pricing, distribution, and marketing strategies, to mention just a few factors.

Enjoy a personalised approach to your business. 

We appreciate that all organisations are different and always tailor our services to reflect your unique needs. Our services include bespoke research studies, exploring such areas as branding and communications, NPD and innovation, and understanding customers, culture and markets.

If you’re looking for experts in consumer insights and behaviour, don’t hesitate to contact us for more information.