St Patrick’s Day is just around the corner, which means consumers might see some interesting advertisements and marketing campaigns for this popular celebration over the next few days.
Here are just a few trends we predict will be huge for this year’s St Patrick’s Day (March 17th):
Alternative St Patrick’s Day images
Everyone’s going to be adorning their advertising material with four-leaf clovers, bright green, and symbols of Ireland over the coming week, so it’ll pay to stand out from the crowd and be different.
That’s not to say you shouldn’t use these motifs at all, but think innovatively about how you combine them with your product so your posters stands out from all the other green and orange ones.
Food and drink promotions
Whether you own a restaurant or you run a nutrition website, if you are involved in food and drink in any way, now’s a great time to capitalise on the curiosity for unique, themed meals by providing lots of exciting St Patrick’s Day recipes.
Food and drink market research shows the growing interest for easy-to-access meal ideas that focus on specific celebrations, and offering traditional Irish recipes with a twist is the perfect way to do this.
Alternatively, you could provide a promotion at your hotel, café or restaurant, which is sure to attract lots of visitors looking for some authentic Irish grub.
Hop aboard the social media train
Social media plays a huge part in marketing these days, with Facebook having 1.55 billion active users as of January 2016, Instagram 400,000 and Twitter 320,000, according to the latest statistics.
That’s why it’s a good idea to use it to its full potential within your Food and Drink marketing campaigns. You could start an Irish themed hashtag and try to get everyone to use it, or you could change your profile picture to your current St Patrick’s Day campaign image.
Lots of young people like to enjoy a drink on St Patrick’s Day as well, so why not show you care by reminding everyone of the importance of safe drinking and using public transport or cabs after a night out.