Liverpool voted the friendliest city in the UK Vision One

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Liverpool – The Friendliest City In the UK

Vision One's very own Tony Lewis believes that “Liverpool is a place that combines a rich past along with a bright future”... and all the market research statistics make us believe he's right!

Liverpool started off as a tidal pool next to the Mersey. Its growth was largely brought about by the city's status as a major port, which was founded by King John in 1207. It was made a city in 1880, and by 1901 the population had reached 685,000. By mid-20th century much of the city's traditional industries went into decline. In the 1960's it was the centre of the 'Mersey beat' sound, which became synonymous with The Beatles and tourism then began to flourish!

The history of the city makes it a seamless destination for anybody looking to explore England’s vast cultural heritage and it is a dynamic city where there are plenty of pubs and inns and also festivals along with exhibitions at any time of the year.

Liverpool is home to the Beatles and with its fabulous waterfront, the Three Graces and Albert Docks, its stunning array of museums, two very different cathedrals, two famous football clubs, unparalleled shopping centres and five theatres - Liverpool is certainly on the rise to being a city of vibrancy and delight.

Voted the friendliest city in the UK, Liverpool has more parks than Paris and a plethora of outdoor spaces highlighting Sefton Park. Sefton Park is alive all year round with its thriving events calendar from LIMF festivals, to some of the best fireworks you’ve ever seen in the winter. It is also home to the Grand National, which is the world’s most famous steeplechase held in April in Aintree each year and watched by just over 600 million people worldwide with prize money of over £2 million.

Being one of the best places to shop, Liverpudlians like to look good and set trends. Shoppers are spoilt for choice between polished new city shopping centres, boutique arcades, bohemian streets and farmers markets. However, Liverpool ONE, right in the heart of the city, is the open-air shopping district that is home to more than 160 famous high street and designer names, including the only Beauty Bazaar Harvey Nichols in the country. Then you can finish a day of shopping with grabbing a bite to eat! Liverpool city region’s dining scene is fantastically varied, from sleek fine dining to independent bohemian bistros and high-street favourites, from modern British to the finest foods from around the world. It's no wonder Liverpool has been voted the friendliest city in the UK.

‘Liverpool is one of the happiest places to work because of what the city and its people are like: friendly, collaborative, supportive,’ says Matt Kennedy, centre manager at local start up incubator, Launch22. ‘There is a cosmopolitan feel around the place. We have come a long way over the last decade, and I think there’s an excitement about what the future holds.’ – The Guardian, placing Liverpool as 3rd in the happiest place to work in the UK.

Vision One - Liverpool's premier Market Research agency and Insight experts based in the heart of Liverpool's city centre.