MasterClass – Gamification in Marketing by Betty Adamou

Gamification in Marketing

Marketing Masterclass

Games and Gamification in Marketing

Gamification Masterclass by Betty Adamou

PLUS x5 FREE signed copies of 'Gamification in Market Research' to be won.

This month we are delighted to have 5 signed copies of Betty Adamou’s book ‘Games and Gamification in Market Research’ to give away. These books, which have been signed by the author are up for grabs for anyone who’s interested. It's free to enter, simply complete the contact form below.

Who is Betty Adamou?

Gamification in Marketing
Betty Adamou

Betty is the inventor of ResearchGames™, and founder of Research through Gaming - where she designs games as instruments for consumer research on behalf of Fortune 500 brands. She is frequently invited to give keynote presentations and university guest lectures to share her business cases, expertise and research to a global audience.

You can find out more about Betty on her website -

The Masterclass

Each month we invite marketing and insight experts from around the world to share their thoughts and ideas in an hour-long webinar or talk. Here is a short extract of our recent gamification in marketing masterclass, where Betty talks about why games and gamification matters in marketing.

These unique masterclasses are available in full to our VIsionary Club members - for further information please contact Adam Lunt.

Marketing Masterclass - Games and Gamification in Marketing

Our next masterclass will be Tom Cheesewright - acclaimed author and speaker on Futurism. To be followed by Richard Shotton on behavioural economics and his highly insightful book 'The Choice Factory'

About The Book

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion, and push the evolution of technology in a way that no other platform has or can. Which makes it no wonder that in a world where brands and organisations are increasingly interested in what makes consumer choices. This book gives the reader the ability to use components in games to encourage play and observe consumer behaviours for predictive modeling.

Enter our Free Prize Draw

If you would like to be in with a chance to win one of the signed books, simply fill in the form below to enter our competition. If you would like to get hold of a copy of 'Games and Gamification in Market Research' for yourself, you can find it online at Waterstones or Amazon for a bargain price of £29.99 (although it won't be signed like these!).

The prize draw is open to everyone and the closing date for entries will be 30th June 2020. Winners will be announced on Vision One's social media and notified by email. Terms before 12th July and conditions for the competition can be found here.

Win a Book

To be in with a chance to win a signed book of 'Games and Gamification in Market Research" by Betty Adamou, simply complete the form opposite and we'll be in touch shortly after the draw.

For more information on how to sign up to Vision One's Masterclasses, or for additional information about our business and insight services, please use the button below.

Free Prize Draw Entry Form: