Soft Furnishing Online Focus Group

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Online Focus Group (UK)

Home Furniture Research | Online Focus Group

Interested in sharing your thoughts and opinions from the comfort of your own sofa?

We are looking for people to help and take part in some focus groups about home furniture and furnishings for the lounge, bedroom, office or other areas where you need furniture. We would love to hear from you if are a main/joint purchase decision-maker for your home who has purchased a sofa or bed within the last 2 years or are currently looking to do so. This research is looking at gathering your thoughts on products and styles you look for, along with exploring some new concepts and ideas for the future.

This research will be conducted using an online focus group format, rather than a physical presence, due to the current coronavirus situation. The Online Focus Groups will take place in the week commencing 14th September 2020.  As a “thank you” for taking part in our research and sharing your thoughts with us, we are paying all participants an incentive of £50 in cash.

(If you’ve never been fortunate to participate in Focus Groups before then we suggest you read this brief introduction).

We would like to hear from you if you are:

Have purchased furniture for the home in the last 2 years or are currently looking

You are the main/joint Decision-Maker for household furniture

You are have either purchased a sofa or bed in the last 2 years or are currently in the process of looking/buying home furniture.

What's Next?

If this sounds of interest to you or you know someone who might be eligible, please complete the form below before the deadline date of Friday 11th September 2020

Once completed, a member of our team will be in touch within a few days where you will be asked to provide further information about yourself in order to assess whether you fit the profile required for this project. You will then be informed if you are eligible and you will then receive more detailed instructions about the project and answer any queries you might have.

For any questions about our research, you may have, please feel free to email [email protected].

If you would like to take part in research regularly then please join our Market Research community You-Say, and if you would like to be considered for future focus groups, please tick the box at the end of the form and we will contact you for any focus group you’re suitable for.

Please complete the short form below and someone will be in touch with you shortly.

Application Form


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