Vision One News
Get to know our Project Executive Christine!
It's always important to get to know the people you work with, which is why we decided to catch up with Christine to chat about her time at Vision One, and to find out a bit more about her.
Why did you decide on a career in Market Research?
I’ve been fascinated by consumer behaviour for a long time and really wanted to work in a field where that interest can be put into practice. I love how consumer insight can transform a business and help them to develop and help improve the customer experience.
What's been the most interesting project you've worked on?
I would have to say Dr Beckmann because I got to go to my first focus group, which was surprisingly interesting considering it was about toilet cleaners! It was a great experience and I loved understanding both the flow and how the conversation can evolve and evoke new ideas - you can actually see the creativity bouncing off everyone.
What do you think the priority for Research Agencies should be in 2020?
I feel like a big trend that companies should embrace is the move towards becoming more green. Some of the projects we've done have shown trends in people's interest in sustainability. We've noticed when showing the option of a green packet or green messaging people react positively, or think that brands need to showcase this more.
And finally have you got any book recommendations?
Unnatural Causes by Dr Richard Shepherd. A fascinating and touching read, I finished it a few months ago and I’m still thinking about it now.
