We’re delighted to have 10 signed copies of Richard Shotton’s new book ‘The Choice Factory’ to give away. This book which has been signed by the author is up for grabs for anyone who’s interested - to enter the competition simply complete the contact form below.
About The Book
The book is a must read for both marketers and insight professionals or indeed anyone interested in how on the impact Behavioural Economics has on our decision making. It is a whistle-stop introduction into the cognitive biases that govern all our actions and how to take advantage of those behaviours to commercially apply creativity. Therefore, this book is invaluable.
Dave Trott, Creative Director and author of Predatory Thinking said "If you want to know how research and sociology can impact on real life in the real world, Richard's book will show you"
The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. some of these chapters include The Pratfall Effect, Cocktail Party effect and Wishful Seeing.
The chance for you to win a copy of The Choice Factory is closing quick, final entries is Friday 21st June with the winners being informed the following week.
About the Author
Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems. He is currently the Head of Behavioural Science at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.
Please fill in the form below to enter our competition. If you would like to get hold of a copy of The Choice Factory for yourself you can find it here.
Terms and conditions for the competition can be found here.