Bringing Packaging Research to Life
Vision One’s market-leading pack design research service - PackProbe - incorporates simulated shopping with innovative Virtual Shopping animation - it’s one of the most realistic virtual environments available. Our advanced graphics engines perfectly emulate the retail shopping experience to provide truly engaging online research surveys.
The more realistic the experience is for a respondent, the more reliable your packaging design research results and predictions will be. That’s why our PackProbe Virtual Shopping mode eases respondents in with a realistic “walk through” - recreating the experience of entering a store and navigating to a particular section.
Once at the relevant shelf, respondents are faced with a fully interactive display that’s stocked with an array of pack designs - brilliantly mirroring a typical, real-life store. The fact that it so closely replicates a real shopping experience means their behaviour is natural and instinctive. It’s the perfect way to glean real insight.
Why Virtual Shopping
One of the main benefits of virtual interactive shopping is that respondents can pick up individual packs off the shelf and view them in detail. This includes the front, side and back of pack communications. They can then choose to add the item to their shopping cart - or not.
For further information about our virtual shopping and packaging research services please drop us a line or call us on 0203 693 3150.