Quantitative survey research
Specialising in a wide range of quantitative research and survey methods, we deliver professional ad hoc and continuous market research. Our Quantitative surveys can start with as little as 100 interviews, right up to 20,000+ depending on your businesses needs.
Quantitative research surveys are one of the two most popular disciplines within market research, the second being Qualitative research; which incorporates methods such as; focus groups, online qual, ethnography and in-depth Interviews. Both approaches provide valuable insights and our experience has shown that the best solution is often a combination of the two approaches - with quantitative survey research providing robustness and reliability and the qualitative providing a more in-depth understanding of how people think and feel.
All our quantitative survey research is to the highest industry standards and abides by data protection law (We are also registered with the Information Commissioner’s Office). Vision One is also only one of around 100 market research companies worldwide to be ISO 20252:2012 accredited, ensuring we deliver the highest research standards possible.
Quant Methodologies
Online Survey
Since the advent of the worldwide web, with the exception of just a few countries, online qualitative research and online surveys have become the most popular form of market research across the globe.
Online research and consumer panels provide businesses with the opportunity to target both large and niche consumer audiences quickly and cost-effectively. The emergence of self-serve platforms like Survey Monkey has opened up new opportunities for those on a tight budget or where quality isn’t important – but despite this professional research agencies still make significant use of online research in the research armoury.
Telephone Surveys
Telephone interviewing is another methodology we offer in our dedicated in-house telephone unit offering both business (B2B) and consumer research.
Our advanced approach to telephone interviewing utilises automated Computer-Aided Telephone Interviewing (CATI). Telephone research is ideal for B2B research as it yields far higher response levels than online surveys and can be conducted in multiple languages to anywhere in the world.
IVR Research
IVR (Interactive Voice Response) is popular in call centres. In some ways, it is similar to a telephone interview, but the respondents interact with a computer, using a telephone touchpad.
Respondents provide their answers through talking or the use of the dialling buttons on their phone. The data is fed back to the research company and client almost instantaneously, allowing for quick analysis and actions to be provided.
Fieldwork
Face to Face interviewing (F2F) is one of the oldest forms of survey data collection.
Face to Face research includes a number of approaches such as; in-home interviewing, exit surveys, street interviews, in-situ research and are regarded a good methodology when a higher response rate is required or when the subject is very sensitive or when observation (including body language) is required.
Clients Worked With
Here are just a few of the hundreds of survey research clients we've had the pleasure of working with include:
Another Round?
Testing new designs for Heineken’s latest counter mount
High Oven Pride
Brand health tracking for Oven Pride
We’re Delighted
Making motor insurance that much more simple
Hearty Advertising
Exploring the impact of DRTV Advertising Evaluation on legacy will donations
For The Curious
Inspired Brand Tracking for one of the UKs fastest growing travel brands
Pure Indulgence
Developing scrumptious new product ideas for the UK Chocolate Consumer
