Focus Groups London (UK)
Specialising in all things qualitative, our highly regarded UK qualitative research team is headed up by Victoria Wood and Tony Lewis who offer expert moderation along with intelligent and sensitive qualitative analysis and interpretation to deliver effective and powerful research.
We are a passionate and creative qualitative research agency and see our role as making sense of the way consumers see the world and what they really think. Our tried and trusted approaches are grounded in a number of disciplines, including: Psychology, NLP and Neuroscience.
As one of the UK’s leading focus group companies, our research spans the UK across all the major cities, including, London, Birmingham, Manchester, Liverpool, Edinburgh right to the Outer Hebrides!
Focus groups and qualitative research methods are ideally suited to both B2B and consumer research and the exploration and discovery of new insights. Groups are often also used a as a precursor to a large scale quantitative survey to help develop the questionnaire to ensure it is both relevant and focused.
Focus groups (also known as Group Discussions or Workshops) have many applications, For example, we have used them to capture the perceptions, opinions and beliefs towards a brand or product, explore customer service and experiences, develop concepts, evaluate advertising, idea generation, review packaging design or simply to understand markets and shoppers in more detail.
We use both traditional and online data capture approaches, including:
- Focus Groups
- Online Qual (including bulletin boards)
- Larder audits
- Disposable cameras and Video Vox Pops.
Qualitative research is a bit like detective work, so here’s a couple of investigative techniques we use to get close to your customers:
- iVision: communication development and exploring customer experiences with eye-tracking
- SuperSnooper – using ethonography and observation research to unearth the lives of your customers
Our team is headed up by Victoria Wood and Tony Lewis, offers an excellent combination of youth and experience and can be trusted to deliver a qualitative research project that meets your exact requirements.
If you would like more information or would like to discuss a particular study you have in mind, please get in touch with Victoria using the form below or call 0203 693 3150.
UK Viewing Facilities
Vision One use a range of viewing facilities across the UK. Partnering with over 40 top focus group companies and viewing facilities, we cover all the major cities such as Central London, Birmingham, Manchester, Nottingham, Leeds, Glasgow to name just a few. (More information can be found at www.viewing.org.uk)
Take part in Focus Groups
If you would like register for paying or paid focus groups throughout the UK, then sign up to You-Say where you will have the opportunity to participate in our marketing research focus groups and online surveys. You can also find an an up to date list of current focus group projects we are recruiting form here.
We are particularly keen for anyone living in London, Birmingham, Liverpool, Manchester, Glasgow to take part in our research. Unlike some other focus group companies, each time you participate you will get paid cash.
Benefits of Focus Groups and Vision One
Vision One have an extensive range of qualitative research techniques, including; focus groups, depth interviewing, co-creation workshops, eye-tracking, ethnography and observation. We use a range of innovative methods and techniques which have been designed to unearth deep and meaningful insights about your customers, brand or organisation. All our qual research is managed and moderated by highly experienced and trained researchers – Victoria Wood and Tony Lewis who manage each and every project from start to finish to ensure the no stone is left un-turned.
Group discussions are extensively used by UK focus group companies and are particularly powerful for researching new ideas and developing new and existing products and services. For example developing new ideas, testing new concepts or exploring deeper issues that are not possible through quantitative research alone. Part of their popularity is due to the fact that they can offer time efficiencies and represent better value in comparison with either individual or paid depths. Market research focus groups tend to be dynamic and work well due to the interaction and spontaneity between the group members. In such an environment, individuals can involve or immerse them self in the conversation or take time out and digest the thoughts and issues being raised – sparking new thoughts and ideas which would not necessarily happen when they are on their own. Individual depth interviews are powerful when seeking to glean more personalised insights or where it is important to remove the influence of other respondents or cover sensitive subject matter that would be difficult to discuss openly in a focus groups. We also offer paired depths, triads, mini-groups, workshops, web usability testing sessions and observational techniques.