BrandVision is a smart alternative to traditional brand tracking programs. Designed to monitor both your brand and your competitors’ performance as a snapshot or over time. BrandVision incorporates a range of metrics that identifies where your brand sits in the market, what’s important to customers and what is important in driving brand equity.
Unlike other brand awareness and brand image tracking programmes, BrandVision also focuses on metrics that can drive growth. The key components of BrandVision for you and your competitors, include:
- Brand awareness
- Buying potential (volume and interest)
- Brand positioning and dominance within the category
- Brand image and Emotional Intensity
- Price and Value Equity (can your brand command a price premium)
For those not looking for a all singing and dancing brand tracker, BrandVision is also available in a ‘lite’ version – which focuses in on just the core metrics for a lower cost solutions.
A user-friendly dashboard delivers all the important brand information in meaningful way along with core metrics. BrandVision can also incorporate marketing evaluation – capturing key metrics around advertising awareness etc.