Vision One’s pack design research tool, PackProbe, incorporates virtual (simulated) shopping with innovative 2D and 3D animation to create some of the most realistic virtual environments available. Our advanced graphics engines emulates the retail shopping experience to provide the most engaging online survey experience.
When conducting packaging design research, it is important to ease respondents into shopping mode – this will encourage more reliable responses and predictions. In PackProbe, each respondent sees a store “walk through” that recreates the experience of entering a store and going to a particular section. Once the respondent arrives at the section under investigation, respondents are presented with an interactive retail shelf display with an array of pack designs within the category under investigation. (Pricing information can be shown if required).
One of the key benefits of PackProbe, is the facility to pick up individual packs off the shelf in order to view them in detail. Respondents then have the option of whether or not to add the item to their shopping card.