Helping businesses make the right decisions
Vision One helps companies who are in the process of a merger or acquisition with their due diligence by undertaking market research and customer analysis to assess the underlying strength of the companies concerned.
Customer research is a highly effective way of accurately (and impartially) assessing the strength and weaknesses of an organisation through a detailed understanding of both the existing and/or potential customer.
As a mergers and acquisitions research company, typically our customer research will focus on several key segments, including;
- Existing customers – measuring loyalty and satisfaction
- Lapsed customers – why they have lapsed
- Enquirers – Do they adopt and what are the barriers?
- Competitor users/offering – How does it compare with competitor offerings
If required, we can provide more detailed insights into the market. Other related services include; market size and profiling, customer segmentation studies, pricing and brand price trade-off, brand image/equity studies.