Connecting with Real People
The most successful brands are those that connect with people at an individual and cultural level. To achieve this brands need to engage with people at both an emotional (subconscious) and rational level – and getting into the mindset of your customers is what we excel at.
We don’t like to shout about it, but over the years we have learnt much about brand theory. So if you are looking to create or develop your brand strategy and want to get into the detail of brand onions, brand equity, brand proposition and positioning then you’ve come to the right place. Don’t forget to ask us about our BrandVision – our groundbreaking and award winning approach to measuring and improving brand performance.
Specialists in both B2B and B2C, we work with a range of brand owners from small Start-Ups, SMEs up to large international brands. As a leading brand research agency we give our clients the competitive edge by helping them to understand how their branding strategies, products and services are working and how these can be developed and improved. Our marketing and brand research agency services include.
- Brand Immersion Days
- Brand Advertising and Media evaluation
- Brand Proposition and Positioning development
Want to find out which archetype fits your brands personality? Click here to take the quiz and get advice on target audience, advertising and examples!
However, if you are looking to develop your Brand Strategy, we offer a full range of UK and international qualitative and quantitative branding research services from focus groups and workshops to large scale on-going brand tracking studies. Please call one of our brand experts today or complete the enquiry form below.
Clients Worked With
Below is some of the Brand Research that we have conducted over the past 20 years and some of the incredible brands we continue to grow our relationship with.
Deep dive brand research into the incentives and recognition market.
Barking Up The Right Tree
Using Eye Tracking To Develop An Understanding Of Where Consumers Pay Attention
Washing Machines Need Love!
Developing and refining a new and successful laundry care product for European markets
Helping Silentnight become one of the UK’s most Trusted brands
Getting Down To Business
B2B research to understand what SMEs want from business support organisations.
Putting The Pop Into Popcorn
Revealing new insights into UK healthy snacking market and brand perceptions.
Related Brand News
If you would like to find out more about our Brand Development Research and Tracking Services, contact us on 0203 693 3160 or click on our contact us button below.