Brand Research

Brand Research Vision One

Brand Research

Your Brand is Your Most Valuable Asset

The most successful brands are those that create meaning and connect with people at both an individual and cultural level. To achieve this, brands need to engage with people at both an emotional (subconscious) and rational level – and getting into the mindset of your customers is what we do best.

We don’t like to shout about it, but over the years we have learnt much about brands in theory and practice. So if you are looking to create or develop your brand strategy and want to get into the detail of brand onions, brand equity, brand proposition & positionings and brand assets then you’ve come to the right place. Don’t forget to ask us about our BrandVision – our groundbreaking and award winning approach to measuring and improving brand performance.

Specialists in both UK and International brand research, we work with a range of brand owners from small Start-Ups through to large international brands. As one the UK’s leading brand research agency we give our clients the competitive edge by helping them to understand how their branding strategies, products and services are working and how these can be developed and improved.

  • Brand Immersion Days
  • Brand User Experience Research
  • Focus Groups and Workshops

Want to find out which archetype fits your brands personality? Click here to take the quiz and get advice on target audience, advertising and examples!

However, if you are looking to develop your Brand Strategy, we offer a full range of national and international qualitative and quantitative branding research services, from focus groups and workshops to large scale on-going brand tracking studies. Please call one of our brand experts today or complete the enquiry form below.

Clients Worked With

Below is some of the Brand Research that we have conducted over the past 20 years and some of the incredible brands we continue to grow our relationship with.

Sodexo Vision One

Reaping Rewards

Deep dive Brand Research into the incentives and recognition market.

Notcutts Vision One

Spring Is In The Air

Using eye tracking to develop better brand experiences and in store communications

Dr Beckmann Vision One

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European markets

Silentnight Vision One

Sleeping Tight

Helping Silentnight become one of the UK’s most trusted brands

Federation Of Small Businesses Vision One

Getting Down To Business

B2B research to understand what SMEs want from business support organisations

Metcalfe's Skinny Vision One

Putting The Pop Into Popcorn

Revealing new insights into UK healthy snacking market and brand perceptions


If you would like to find out more about our Brand Development Research and Tracking Services, contact us on 0203 693 3160 or click on our contact us button below.