Innovation & NPD Research

Innvation and NPD Vision One

Innovation & NPD Research

Creating New Ideas for Success

Vision One are experts in Innovation and new product development (NPD) – from idea generation to product screening across a wide variety of sectors, including; FMCG, Travel & Leiure, Retail, Manufacturing, Financial services.

We like to address innovation from the ground up – starting from an understanding of people and the cultural influences on the category. Through our highly experienced team, we bring a powerful combination of insight, ideas and strategy to every project.

We believe the best ideas solve problems and help set brands apart. Through co-creation, we collaborate with brand owners, experts and real people to invent and refine new ideas.

We use a range of discovery methods from focus groups and depth interviews, to in-home user tests and online surveys. Some of our brand and and NPD research company services include:

  • Idea generation & co-creation
  • Pricing research (incl. BPTO and conjoint)

Clients Worked With

We've worked alongside a variety of brands developing new and innovating existing products and ideas for over 20 years, below is just some of the wonderful brands who've benefited from our research.

Payzone Vision One

Payment Accepted

Exploring the interest for replacing the conventional convenience technology with new additional services

Sunraysia Vision One

Tasty Insights

International Research into Food & Drink products across the globe

qdooz Vision One

Oozing success

Developing a digital brand for furthering business and life skills

USN Vision One

Body Building

New Product Development for a bigger stronger brand

Hormel Vision One

Going Nuts

Developing the Brand Equity for the Skippy Peanut Butter brand

Dr Beckmann Vision One

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European markets


To find out more about our Innovation & NPD Research please use the contact us form below, or give us a call on 0203 693 3150 and one of our members of staff will be able to help you.