Concept & Product Testing

Concept and Product Testing Research Vision One

Concept & Product Testing

 Fast and reliable Concept Testing made easy

We offer a full range of consumer research techniques and have extensive experience in food and drink, including; fresh produce, ambient and frozen products, along with other fast moving consumer goods. Our product development and concept development expertise also includes; digital, technology, travel and financial services.

Our Concept Testing research incorporates new System 1 thinking – focusing on emotion decision-making within short time frames. In addition, our testing covers the following key themes:

  • Ease and speed: How quickly and easily can consumers grasp the product idea and generate appeal
  • Attitudes and Beliefs: How believable, memorable, or interesting the product is.
  • Purchase Intentions: The likelihood of purchasing the product or service.
  • Competition: How consumers perceive the product relative to competitors

Central Location Testing

With central location testing (CLT) facilities across the UK, we are one of the leading product testing companies and our research is designed to examine the competitive landscape and inform the development of new products by understanding customer needs and wants and to assess rational and emotional reactions to help optimise products and services. Our more advanced market research techniques allow us to also measure the potential demand for new products with confidence.

Our Services

Our product testing and development research services include:

  • Multi-country product testing
  • Preference mapping and drivers of liking
  • Consumer language development (Repertory Grid)
  • Concept testing and optimisation
  • Research with families and children
  • Market segmentation and modelling

For further information or to discuss your product testing research requirements please contact Tony Lewis or call on 0203 693 3150.