FMCG, Food & Drink

Food and Drink Research Vision One

FMCG, Food & Drink

Specialists in Grocery, Brands and Shopper Research

From innovation and product development to understanding shoppers and mapping the customer journey, Vision One’s FMCG insight services provides food and drink brand owners, manufacturers and retailers with a powerful and actionable insights.

Our range of food and drink market research services, include:

  • Branding – Brand proposition and positioning
  • Range and Category Reviews
  • Product testing – Hall Tests and In-home formulation and optimisation studies)
  • Purchase decision making (in-store and online)
  • Pricing and increasing shopper spend

Our talented directors have managed both UK and international market research studies across a range of categories including; fresh produce (fruit and veg), fresh and frozen meat, tinned and frozen foods, both soft and alcoholic drinks and hot beverages.

Recent Food and Drink Clients we have helped

Paul Rhodes London Vision One

Baking To Perfection

Customer Satisfaction Research Identifying Issues Holding Back Brand Growth Of This Artisan Baker

The Good Whey Vision One

Journey To Better Health

How Concept Testing Shapes Branding Opportunities

Sunraysia Vision One

Tasty Insights

International Research Into Food And Drink Products Across The Globe

Brioche Pasquier Vision One

Baking For Success

Optimising Packaging Design And Messaging For Success

Lindt Vision One

Pure Indulgence

Developing Delicious New Product Ideas For The UK Chocolate Consumer

Metcalfe's Skinny

Putting The Pop Back Into Popcorn

Revealing New Insights Into Healthy Snacking And UK Popcorn Consumption

Why Choose Us

All our FMCG projects are custom designed and designed around you. Our extensive range of tools and services are continually evolving and incorporate the latest thinking across a wide range of disciplines including marketing, neuroscience, psychology, retailing etc.

In a nutshell, our research approach can be summarised as follows:

  • All our research is completely customised to your precise needs.
  • Food and drink researchers who have the expertise to investigate the most challenging subjects through focus groups, depth interviewing, ethnography.
  • i-Vision is our suite of eye-tracking research technologies which are ideal for packaging and other forms of communications research.
  • In-house data processing unit skilled in designing highly effective surveys which provide quality insights and reduce drop-out and respondent fatigue.

Satisfaction Guaranteed

We strive for excellence in everything we do and this is reflected in our 100% Customer Satisfaction rating which is independently measured by 'The Drum Recommends' – Click here for latest ratings which highlight our exceptional performance and in particular our high ‘effective’ rating for the work we do.

Vision One also have numerous quality standards which we abide by. We are members of the UK Market Research Society, AQR (Association of Qualitative Research), the internationally recognised ISO 20252:2012, Data Protection and numerous other industry bodies. More details can be found here.


For further information about our food and drink and other FMCG research services please call us on 0203 693 3150 or use the contact button below.