Specialising in Shopper Research and Insight
Vision One has been working with retailers and talking to shoppers since our inception back in 1999, and our directors even longer than that! Understanding shoppers and shopping behaviours and decision making are at the heart of what we do and that’s why we can be confident in our claim as a specialist UK shopper research agency.
Our range of behaviourally focused shopper research services techniques are aimed at using customer insight to create and refine new ideas, measure customer satisfaction, track marketing performance or simply helping brands to understand their shoppers.
Working across FMCG to technology, we work with both disruptor and challenger brands. Our shopper insight is the foundation for developing a real and deep understanding of how customers think and feel about your product or service. Beyond our experience, our range of research and insight approaches includes;
Why Shopper Research?
- Provides the strategic Insights that will help you fast forward your brand
- Helps you understand the moment of truth and what drives buying decisions
- Identifies customer segments for targeting and optimising your marketing strategy
- Understand how well your packaging is working (viz a viz your competitors)
- Ensures you stay ahead of your competitors
- Ultimately builds your growth strategy
Shopper Insight Studies
Having worked with hundreds of brands across a range of markets, some of our shopper insight projects include;
Above and Beyond
Helping Land Rover develop and optimise their advertising and communications
Exploring Hairdressers knowledge and opinions of L’Oreal Professional
Journey To Better Health
Optimising packaging and brand communications for a healthier future
It’s A Banker
High value B2B vendor financing Customer Satisfaction Research across Europe
Creating A Buzz
Investigating the customer journey and visitor Profiling Research
Baking For Success
Fresh insights into packaging design and messaging for the world’s largest Brioche brand