Shopper Research

Shopper Research Vision One

Shopper Research

Shopper Insight Agency UK

Specialising in Shopper Research and Insight

Vision One has been working with retailers and talking to shoppers since our inception back in 1999, and our directors even longer than that! Understanding shoppers and shopping behaviours and decision making are at the heart of what we do and that’s why we can be confident in our claim as a specialist UK shopper research agency.

Our range of behaviourally focused shopper research services techniques are aimed at using customer insight to create and refine new ideas, measure customer satisfaction, track marketing performance or simply helping brands to understand their shoppers.

Working across FMCG to technology, we work with both disruptor and challenger brands. Our shopper insight is the foundation for developing a real and deep understanding of how customers think and feel about your product or service. Beyond our experience, our range of research and insight approaches includes;

Why Shopper Research?

  • Provides the strategic Insights that will help you fast forward your brand
  • Helps you understand the moment of truth and what drives buying decisions
  • Identifies customer segments for targeting and optimising your marketing strategy
  • Understand how well your packaging is working (viz a viz your competitors)
  • Ensures you stay ahead of your competitors
  • Ultimately builds your growth strategy

UK's Best Market Research Agency 2020

Shopper Insight Studies

Having worked with hundreds of brands across a range of markets, some of our shopper insight projects include;

Land Rover Vision One

Above and Beyond

Helping Land Rover develop and optimise their advertising and communications

L'oreal Paris Vision One

Simply Hairilicious

Exploring Hairdressers knowledge and opinions of L’Oreal Professional

The Good Whey Vision One

Journey To Better Health

Optimising packaging and brand communications for a healthier future

ge capital Vision One

It’s A Banker

High value B2B vendor financing Customer Satisfaction Research across Europe

Camden Market Vision One

Creating A Buzz

Investigating the customer journey and visitor Profiling Research

Brioche Pasquier Vision One

Baking For Success

Fresh insights into packaging design and messaging for the world’s largest Brioche brand



UK's Best Market Research Agency 2020

Let's have a Chat

If you are curious to know more about how we could work together, then please drop us a line to find out more about decision-making and shopper research can transform your business. Please call 0203 693 3150 or use the contact button below.

Latest News

Keep up to date with the latest shopper insight news from Vision One.

As one of the UK’s leading Retail Market Research Companies our consultancy services offer a diverse range of unique and tailor-made products and services designed to help both online and high street retailers develop a successful brand and retail marketing strategies. These include: Exploring the customer journey, Advertising and Point of Sale (POS) evaluation, Brand strategy (including Targeting and Customer Segmentation research, Brand Proposition and Positioning, Customer Satisfaction. Our experience is diverse and has worked with many of the UK’s leading retailers including Food and Grocery, Supermarkets, Shopping Centres, Clothing and Fashion research, Electronics and Technology, Health and Beauty to name just a few.

We offer both UK and International research for retailers and first-class shopper insights that help manufacturers and retailers understand in-store behaviour, motivations and decisions. Our studies explore shopper behaviour around store layout, category layout, packaging, promotions and in-store communications and provide a competitive advantage in these areas. Our skills and expertise as a retail insight company are not only in collecting data but also converting shopper insights into action – enabling our clients to increase sales by building brand equity, stimulating purchases, improving loyalty and customer retention. If you have a website which needs improving or testing then we can. We offer usability testing (filming website users undertake a range of shopper or other missions) and consumer research to understand exactly what your customers want from your website. We provide practical advice which will help transform your business whether you are in fashion and clothing, electrical, banking, grocery or any other retail sector.