Charity Research

Charity Research Vision One

Charity Research

Helping the Third Sector Profit through Insight

Vision One works closely with wide range of charities and not-for-profit organisations in almost every aspect of their work. Our team of social and charity research experts provide the insight and direction that helps charities achieve their aims, by; maximising their fundraising efforts, managing their brand, connecting with key audiences or heightening media coverage.

Our research and insight work with charities, includes:

  • Specialist interest groups: e.g. Children, Armed Forces
  • Environmental: e.g. Conservation and Protection
  • Health & Well-being: e.g. Cancer Research, Carers
  • Education: Schools, Universities, Teachers
  • Art & Cultures: e.g. Museums, Arts
  • Housing research

We also work with clients in Housing and Local Government – These services are covered in more detail in their own respective sections.

Charities Worked With

We have conducted research with a range of charities in the UK including: Cancer Research UK, The Royal British Legion, The Childrens’ Society and many more – as illustrated below.

The Children's Society Vision One

Not Just Childsplay

Strategic Insights evaluating demand from local authorities for children’s services to optimise products and services

British Heart Foundation Vision One

Hearty Advertising

Exploring the impact of DRTV Advertising Evaluation on legacy will donations

Care UK Vision One

A Helping Hand

Exploring the Customer Journey and the Impact pricing has on the decision-making process

Royal British Legion Vision One

In Our Hearts

Helping to develop The Royal British Legions remembrance strategy

A Search For Hope

Exploring the attitudes and link between Alcohol and Cancer

NHS Guys and St Thomas Vision One Research

Shaping Up

Re-developing the retail offering for greater success

Our Quality Commitment

We offer quality, commitment and a detailed knowledge of the voluntary and community sector and seek to provide affordable and robust insights. We offer an excellent service throughout and this is reflected in our 100% Customer Satisfaction rating which is independently measured by Recommended Agencies (RAR+) – Click here for latest ratings which highlight our exceptional performance and in particular our high ‘effective’ rating.

Vision One provides research to the highest UK and international quality standards. We are ISO 20252:2012 accredited and members of the UK Market Research Society.

Research Services

Our research will identify levels of public awareness of your charity and where it’s positioned in the mind of the public. Segmenting customers is also important and we can explore how your donors, stakeholders and the broader public perceive your brand and to identify areas where brand communications or marketing might be focused.

In order to maximise the potential for any charity it is important that the brand is fully understood and positioned for optimum appeal. Vision One’s qualitative and quantitative brand services (e.g. BrandVision) helps clients fully understand the perception of the brand, barriers to growth and to improve the clarity and appeal of the brand.

Our Projects

Below is a few examples of charity and social research we've conducted and the different methodologies used that work inside of the sector.

  • Logo and brand development
  • Brand strategy and positioning
  • Public opinion and Donor survey
  • Stakeholder research
  • Attitudes and behaviours into Donating to Charities

For further information about our work with charities and our charity market research services, then please call us on 0203 693 3159 or use the contact button below.