Housing Research

Housing Research

Specialists in Residential and Social Housing Research

Vision One works closely with a range of housing providers from private construction companies to housing associations and local councils providing high quality and actionable insights. Examples of our ad hoc and on-going housing market research projects, include:

  • STAR surveys and tenant satisfaction research
  • Repairs surveys and customer service research
  • Brand name and logo development research
  • Brand tracking (including; awareness, interest and imagery)
  • Customer segmentation and resident profiling
  • Research to understand tenant needs and develop services
  • Well being and research with vulnerable audiences
  • Census and other ad-hoc research

Our directors have managed nationwide projects in the housing sector, regularly involving landlords, stakeholders, homeowners, tenants and residents.

Our Approach

We are used to utilising a range of approaches to conduct research with tenants and residents. Depending on the project in question, we have the following in-house resources which we can call on our:

  • In-house telephone research unit (specialist teams of consumer and B2B interviewers as well as those experienced in carrying out research with tenants and vulnerable audiences).
  • National field team with vast experience of managing face to face interviewing and self completion and postal surveys in housing and residential market research.
  • Expert qualitative researchers who have the expertise to investigate the most challenging subjects through focus groups, depth interviewing, ethnography, eye-tracking.
  • TotalRecall is our automated IVR Telephone Response software for call centre and customer experience measurement.
  • In-house data processing unit skilled in designing highly effective surveys which provide quality insights and reduce drop-out and respondent fatigue.

Satisfaction Guaranteed

We offer quality, commitment and a detailed knowledge of the housing sector and seek to provide robust yet affordable housing and business insights. We strive for excellence in everything we do and this is reflected in our 100% Customer Satisfaction rating which is independently measured by Recommended Agencies (RAR+) – Click here for latest ratings which highlight our exceptional performance and in particular our high ‘effective’ rating for the work we do.

We are full members of the UK Market Research Society and have been awarded the internationally recognised quality standard ISO 20252:2012. We are fully GDPR / Data Protection and numerous other industry bodies. More details can be found here.


For further information about our work with homeowners, landlords, tenants and details of our wide range of housing research services, then please call 0203 693 3150 or use the contact form below.