Market Research For Startups

Start up Research Vision One

Market Research For Startups

Start Up Research for a starting point

Some say that starting a business is a little like buying a car or a house – You need to do some market research before taking the plunge to ensure your business can really take off! That's what start-up research is for!

As a potential business owner, one of the first things you need to identify is the value of your product or service to potential customers. Why would someone buy your product or service? Other important questions are; Who are your potential customers and where are they? Who are the competition and what is your competitive advantage?

Vision One specialise in market research for startups and developing new products and services – business experts who can help you through the early days and starting up your business, but also with sustaining and growing your business. Contact us today for more information on our market research services and free advice.

Why Research Matters

Our qualitative research (e.g. Focus groups, depth interviews) and quantitative survey research services (e.g. Online research, telephone surveys etc) for business start ups and new product ideas, include: developing the product proposition, identifying the right locations, finding the optimum price, developing the right business and communication strategies.

Our Start-Up Work

We've helped both new ideas and new companies achieve their outcome, below is just a few of the names that we've worked with and continue to work alongside to develop their ideas.

Techitalia Vision One

Supporting Businesses and Entrepreneurs with Insights into Research and expanding their business

Jolt Vision One

Learn More, Earn More

Developing online education and networking in this digital era

Bodytrak Vision One

Leading The Way

Concept & Brand Development for innovative in-ear performance measurement

Payzone Vision One

Payment Accepted

Exploring the interest for replacing the conventional convenience technology with new additional services

qdooz Vision One

Oozing success

Developing a digital brand for furthering business and life skills

Culture Trip Vision One

For The Curious

Inspired Brand Tracking for one of the UKs fastest growing travel brands

Identifying the Potential

We can help you to establish how your target customers will react to your new product or service. Online research is often the cheapest means to talking to potential customers – however, if your product is very localised (to a particular town or city) then face to face or telephone interviews are the better option.

Market research is a fundamental part of preparing to launch and maintain a healthy new business, and assessing the importance of external factors that drive the market, customer need and how people perceive your brand and service offering. Researching the market you’re intending to enter is essential to ensuring your business is sustainable and heading in the right direction.

Writing a Business Plan

Every business plan should include market analysis. This is one of the first and most important reasons to do a business plan. And whether you’re just starting a new business or reviewing an existing business, you should renew your market analysis at least once a year.

For further information on Start-ups, go to If your company is a start-up and would like to talk to one of our research experts then contact us on 0203 693 3150, or fill in the form by clicking the button below.