Travel and Leisure Research

Travel and Leisure Research

Insight Agency specialising in Travel, Tourism and Leisure Research

Market Research and Insight for Travel and Leisure Industries

Since our inception in 1999, Vision One Research have been working closely with many leading travel and leisure companies, along with organisations involved with transport (e.g. trains and airlines), tourism, entertainment and leisure – providing high-quality market research along with smart and actionable insights.

Examples of our ad hoc and on-going research projects include:

Customer Journey and decision-making process

UK and International Brand development and tracking

Product development and evaluation

Concept testing and UX

Price optimisation

Customer and Employee Satisfaction

Brand Strategy and Positioning

Marketing communications development and testing

Customer segmentation and profiling

Our talented team manage both UK and International projects with equal aplomb.



UK's Best Market Research Agency 2020

Our Clients

Over our 20 years we've worked closely with some incredible holiday, leisure and travel brands, below are just some of the work we've conducted.

TUI Vision One

Happy Customers

Post travel Customer Service IVR Survey to improve customer experiences

Going The Distance

UK holidaymakers Attitudes and Behaviours towards US holidays

Arriva Vision One

One Stop Away

Investigating attitudes and barriers towards using electronic ticketing and contactless payments

Expore Vision One

Lets Go

Exploring the adventure holiday market to determine what customers want from their experience

Culture Trip Vision One

For The Curious

Inspired Brand Tracking for one of the UKs fastest growing travel brands

Lake District National Park Vision One

A Breath Of Fresh Air

Conducting research to see how satisfying it is working for the Lake District National Park

Our Approach

From Focus Groups to online multi-country surveys, we have all the travel and tourism market research tools necessary to discover new insights. Depending on the project in question, we have the following in-house resources which we can call on:

In-house telephone research unit with a team of highly trained Consumer and B2B interviewers.

Our own national field team with vast experience of managing face to face interviewing and self-completion and postal surveys anywhere in the UK.

Our qualitative researchers have the expertise to investigate the most challenging travel research issues, through focus groups, depth interviewing, ethnography and eye-tracking.

TotalRecall – our automated IVR Telephone Response software for call centre and customer experience measurement.

In-house data processing unit skilled in designing highly effective surveys which provide quality insights and reduce drop-out and respondent fatigue.


We offer quality, commitment and a detailed knowledge of the travel, leisure and tourism sectors and pride ourselves on delivery the best possible insights. We strive for excellence in everything we do and this is reflected in our 100% Customer Satisfaction rating which is independently measured by Recommended Agencies (RAR+) – Click here for latest ratings which highlight our exceptional performance and in particular our high ‘effective’ rating for the work we do.

Vision One also have numerous quality standards. We are members of the UK Market Research Society,ISO 20252:2012 accredited, Data Protection and numerous other industry bodies. More details can be found here.

Let's have a Chat

If you are curious to know more about how we could work together, then please give call us to find out our travel and leisure research can transform your business. Please call 0203 693 3150 or use the contact button below.