Retail & Shopper Research

Retail Market Research Vision One

Retail & Shopper Research

Winning Hearts and Minds through Insight and innovative Retail Research

Vision One is a specialist retail market research and shopper insight agency helping UK and International companies profit through a deep understanding of shoppers and buying behaviours. Our team of retail research experts are here to help brand owners, retailers and shopping centres with their market research and insight needs. In particular, we help to…

  • Get to know your customers inside out (e.g. needs, habits, preferences)
  • Uncover why people buy and potential purchase barriers
  • Develop and successfully launch new products
  • Gain competitor advantage and increase sales

Retail and shopper insight is the foundation to developing a deep understanding of how customers think and feel about your product or service. Ultimately, we increase the success rates of marketing, brands and product launches, using our understanding of consumer decision making to turn brands into category winners.

Working with a specialist retail market research company who understand your industry, consumer decision making and buying behaviour has huge benefits.

In the last twenty years, Vision One has worked across pretty most retail sectors and have worked for UK and International online brands, High street names and major regional  ‘out of town’ shopping centres. The retail insight expertise, includes;

  • Electronics, Technology and Telecommunications
  • Fashion and home furnishings
  • Grocery and Supermarkets
  • Financial services
  • Travel and tourism
  • And a wide range of businesses that support the retail industry

Our extensive customer and retail research company toolkit, includes the full range of quantitative and qualitative methodologies for category planning, new product development and ongoing brand and advertising tracking research.

Brioche Pasquier Vision One

Baking For Success

Optimising Packaging Design And Messaging For Success

Camden Market Vision One

Creating A Buzz

Investigating The Customer Journey And Visitor Profiling Research

o2 Vision One

We’re Better. Connected

In-store observational research to explore shopper behaviours and experiences.

Lindt Vision One

Pure Indulgence

Developing scrumptious new product ideas for the UK Chocolate Consumer

The Perfume Shop

Smelling Of Sweet Roses

Helping The Perfume Shop Optimize In-store Conversion

NHS Guys and St Thomas Vision One Research

Shaping Up

Re-developing The Retail Offering For Greater Success

How We Help

Exploring and capturing your target market and shopper segments to reveal how your shopper mindsets shape their attitudes and behaviours, shopping missions and channel preferences.

We measure the experience that your customers are having at each of the key touch-points in order to understand the barriers and triggers to purchasing.

We help retailers develop and identify optimal product offering and new product development by incorporating consumer insight into range and category reviews.

We help retailers and brands develop  and test their marketing communications, including; in-store and POS, online and in & out of the home.


For further information about our work across our Retail Research services, or to help you with any research requirements you might have then please call on 0203 693 3150 or use the contact form below.