Uncover what your Business Customers are thinking
Business survey research | B2B survey specialistss
Understanding the Complexity of the B2B Buyer Journey through Business survey research
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B2B purchases are multi-layered and collaborative, unlike quick consumer decisions.
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Buying decisions often involve multiple stakeholders—procurement, finance, technical teams, and executives. The process is typically longer and more strategic, lasting weeks to years.
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Deals are higher value and higher risk, requiring trust and strong relationships.
The Role of Survey Research in B2B Decision-Making
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Quantitative B2B research delivers data-driven insights into buyer behaviour and decision drivers. It helps businesses make confident, informed strategic decisions. We use a mix of trusted methods: email and online surveys, telephone interviews, and mobile surveys
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Surveys are carefully designed to reach key decision-makers across industries. Our approach combines targeted outreach with analytical depth to reveal what truly influences purchasing decisions.
The result: actionable insights that help brands enhance customer satisfaction and align their messaging, products, and strategies with real business needs.
Client Feedback
“Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.”
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How B2B Surveys Generate Insights
At Vision One, we offer a range of quantitative B2B survey research services to help businesses better understand their markets and customers and develop products and services to ensure they have satisfied and loyal customers. Ultimately, an insight-driven strategy helps businesses to grow and facilitate this with;
- Brand Development and Tracking
- Customer Satisfaction, Loyalty and NPS
- Customer segmentation and B2B persona development
- Thought Leadership
- Customer Persona Development
- Customer Needs and Value Proposition
- Innovation and Product Development
- Route-To-Market Strategy Development
We will design a tailored program of research to address your business decisions. Using both online and telephone methodologies, we specialise in hard-to-reach and niche customers in specific industries or experts and commentators from around the world. Our research ensures you are always talking to the right people and making the right decisions.
Read a selection of our excellent reviews and client testimonials on The Clutch.
Our B2B Survey Research Services
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Segmenting Customers
B2B Customer Segmentation and Persona development research are a fundamental part of the marketing strategy – we help create unique and powerful segmentation studies.
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Brand Image & Tracking
Your brand image is your main point of differentiation. Understanding how your brand is perceived is essential for evalutating your marketing and tracking your competitors.
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B2B Customer Satisfaction
B2B customer satisfaction surveys are a powerful tool for gaining deeper insight into your customers’ needs—helping you measure performance, build stronger relationships, and ensure your business delivers on its promises.
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How can we help?
Book a meeting with our B2B survey experts today
Would you like to have a quick chat about your business issue or research needs with one of our experts? If so please feel free to book an appointment.
Alternatively please give call us on 0203 693 3150 or use the contact button below.