Advanced Research Unit

Pioneering Advancements In Market Research

Advanced Research Unit Vision One

Welcome to Advanced Research Unit

We are an eclectic and award-winning team of Advanced Researchers who specialise in finding actionable insights to your most challenging research questions.

Vision One’s ARU are open-minded, creative and scientific researchers who benefit from a rare and winning mixture of extensive and varied industry experience, outside-the-box creative thinking, and the ability to utilise advanced practical research methods in our research-grade laboratory. We benefit from a full suite of eye-tracking equipment (stationary, mobile, online and field of view).

We specialise in helping you to understand your consumer’s conscious and unconscious decisions and motivations which drive their purchasing behaviours, helping you to adapt and grow your business, which is essential in an ever-changing world.

Whatever your business challenge – we have the insight tools to reach new levels of understanding.
Our award-winning team have the tools and skills to get the answers your business needs. We’re up for a challenge, so why not put us to the test?


Advanced Research Methods
(Explore our services below – click on the image for more info)

iVision (Eye tracking)

Eye-Tracking Research
Vision One are experts in eye-tracking and have a comprehensive range of a cutting-edge tools for measuring consumers’ visual attention, including stationary, mobile, online, field-of-view.

Our mobile eye tracking is ideal for in-situ research (shopping, driving, playing sport, surfing the internet etc). We even offer predictive AI based eye-tracking called VAA (Visual Attention Analysis).

Unlike traditional Market Research Agencies, Vision One boasts a complete suite of eye-tracking tools, giving us the ability to tackle any research problem related to conscious or unconscious visual attention and behaviour.


People Watching

Ethnographic Research
As behavioural researchers, we specialise in observation and ethnography to gain a clear and unobtrusive view of how consumers naturally behave in the real world.

Observation research involves unobtrusively and naturalistically observing your customers’ behaviour – to determine how they naturally respond to a product, service or situation. This can also be done remotely using our Field of View glasses, allowing customers to record their behaviour in an unobtrusive, naturalistic way. These insights often provide the most natural, compelling and actionable insights possible.

Shopper journeys involve tracking consumers through a physical space using GPS technology to determine which aspects of an environment or experience are approached or avoided, giving you insights about where best to place your products.

Ethnographic Research

Brain Waves

Neuromarketing Research

Vision One has a sophisticated neuroimaging offering, enabling us to measure your brain waves in response to different stimuli in different environments.

We have a complete suite of EEG (mobile, stationary), with expertise in recording and complex analysis, and expertise in fMRI recording and analysis, with our ARU members specialising in both EEG and fMRI. This can provide you with a clear, true picture of what parts of the brain are activated when processing products, brand or services, telling us why people make certain decisions.

Neuromarketing Research

Sensing (Biometrics)

Biometrics and Emotion Analysis

Vision One uses sophisticated and cutting-edge technology to measure people’s sensory and facial responses to stimuli, indicating how they really feel about a product, brand or service.

Biometrics measure the intensity of emotional engagement towards a product or service by reading their facial expressions (FACE), measuring the conductivity of their skin (Galvanic Skin Response) or heart rate variability (HRV); this is similar to how lie detectors work.

Emotion Analysis

Eye Tracking Company Vision One
Shopper Journey Company Vision One
What Is Functional Magnetic Resonance Imaging FMRI Vision One
Heart Rate Variability Definition Vision One

Latest Examples

Notcutts Case Study
Download Now
Coca Cola Case Study
Download Now
Chocolate Confectionery Case Study
Download Now
BIC Success Story
Download Now

Why the ARU?

We recognise that in the real world, there are often many complex issues which can impact your business and that a bespoke and advanced research method is necessary to provide clear and actionable insights. Every project is bespoke and designed for the challenge in hand wherever in the world it is required.

  • ISO 20252  – Our quality standards ensure we seek to only work with the best partners to ensure the highest quality standards possible.
  • Award-winning – Vision One is a three-time winner of the Best Market Research Agency award and winner of the FSB award for best product innovation.
  • Deeper understanding (beyond the conscious mind) – the majority of our decisions occur subconsciously and cannot be accessed through self-reportsd measures.
  • Consultancy – We offer a range of consultancy and training solutions.

Award Winning Insights


Research for Coca Cola
mcdonalds logo
Heineken Logo

Latest Examples

“Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.”

Salcombe Gin

“Absolutely no dislikes. Vision One is diligent from beginning to end on all projects that have undertaken with us. They take the time to learn about our products and solutions and markets. Vision One are known at Pitney Bowes globally as an extension to our European Marketing Team rather than a vendor/supplier who is providing a service.”

Pitney Bowes Logo

“Working with Vision One was a brand new partnership for us this year, but we were impressed from the very start with their collaboration, support and professionalism in helping us to develop our B2B satisfaction survey.”

NotOnTheHighStreet Logo

“Vision One deliver what we need. They have a friendly but efficient approach to the projects and are flexible and agile enough to respond to our changing needs. From the initial contact through to the presentation and feedback of research projects, Vision One do not disappoint”

Premier Paper Logo

“Vision One were an absolute pleasure to work with and I would highly recommend them to anyone looking for a strategic thinking market research agency. They had great client relations, always keeping you informed on the progress of your research project, they bought creative ideas to the table, and delivered on the strategic insight we needed.”

Domino Jewellery

It was a pleasure to work with everyone at Vision One, they truly felt like an extension of my own team, and they made what could have been an extremely stressful project feel safe and in control – for that I cannot thank them enough.

Fair For You

“Vision One were extremely professional, approachable and knowledgeable. Vision One offered expertise and insights into market research which we did not have in our organisation. This enabled us as a team to effectively deliver the project to the government client.”


“Thanks to Vision One’s support, the client’s prototype was validated and improved. Throughout the engagement, the team communicated regularly with the client and conducted weekly meetings to share their progress. They went above and beyond to understand and realize the client’s objective.”

Civica Logo

“It’s great that we had direct access to a market research expert such as Vision One’s Managing Director throughout the project, something we weren’t convinced we’d get from the large global business.”


“I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!”

Prince's Trust

Our ARU Specialists

Tony Lewis CEO Vision One
Tony Lewis


Read More
Evie Bradbury Client Success Manager Vision One
Evie Bradbury

Client Success Manager

Read More
Hannah Roberts Meet The Team Vision One
Hannah Roberts

Research Manager

Read More
Charlotte Baird Head of Qualitative Vision One
Charlotte Baird

Head Of Qualitative

Read More

Book a Meeting Today9

Would you like to have a quick chat about the ARU and specialist research services with one of our onboarding team? If so please feel free to book an appointment with us.

Alternatively please give call us on 0203 693 3150 or use the contact button below.



Latest news and articles