Optimising sales through Packaging Design
As any brand owner knows, their packaging design and communications are their most powerful marketing tools. Packaging is particularly important at the point of purchase (POP) and sometimes described as the ‘Moment of Truth’ – where Shelf Visibility and product recognition are key to the success of any brand.
We use a range of techniques from focus groups to help develop and optimise design and packaging communications hierarchy, through to ethnography, shopping, studies and eye-tracking to larger quantitative testing to ensure everything is perfect before it is launched. By seeing through the eyes of the shopper, along with latest packaging research tools, we will help you understand how your customers interact with your packaging and reveal clear opportunities to refine the communications, design and labelling. If you are at the early stages of the product development process then check out our concept development and testing services as these can also incorporate packaging research elements.
We’ve developed PackProbe – our emotion-based packaging evaluation methodology with System 1 thinking. Our innovative pack testing approach mimics real-time shopping experience by asking people to make a selection from an interactive virtual shelf while under time-pressured conditions. PackProbe explores how people feel and respond to your pack and why and helping you to take the right steps to improve it. We also incorporate eye tracking to evaluate the visual impact and attention-grabbing qualities of the design (viz a viz competitor packs).
Designed for brand owners and packaging design agencies, our range of pack development and testing services includes:
7 Functions of Packaging
- Attracting buyers' attention
- Quick and easy (brand) identification
- Protecting the goods inside (including freshness)
- Easy to open, use and re-seal
- Communicate product and brand
- Provide warranty, warnings, ingredients and usage information (e.g. recycling).
- Ultimately promote interest/purchasing
Pack Testing is one of the most powerful tools available to maximise sales and profits on your packaging – getting it right is crucial! Typically we would expect to see an uplift of 10% to 100% from optimised pack designs.
As a specialist packaging insights and design testing agency, Vision One has developed the tools, including our unique Peripheral Vision Test, to explore and optimise all key components of pack design. If you are interested in how our innovative pack testing research works then click on the PackProbe logo below or contact us using the form at the bottom of the page.
Branding and Packaging research can make or break a product, which is why research into the topic is vital. Follow in the footsteps of some of these leading brands who conducted research into their packets and never regretted it!
I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.
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