Optimising sales through Packaging Research
As a brand owner, you know that packaging design and communications are your most powerful marketing tools. Packaging is particularly important at the point of purchase (POP) and is sometimes described as the ‘Moment of Truth’ – where Shelf Visibility and product recognition become the key drivers for brand success.
To us, it’s about seeing through the eyes of the shopper - using the latest packaging research tools to help you understand how your customers interact with your packaging, how they perceive its visuals, its messaging and its functionality. It’s about digging deep to produce real insight that reveals clear opportunities to refine communications, design and labelling.
If you are at the early stages of the product development process then check out our concept development and testing services as these can also incorporate packaging research elements.
At Vision One, we like to break new ground and provide a deeper level of insight for our clients. That’s why we developed our own, market-leading packaging testing tool - PackProbe. It’s an emotion-based packaging evaluation methodology with System 1 thinking. This innovative approach to packaging testing mimics real-time shopping experiences by asking people to make a selection from an interactive virtual shelf - under time-pressure conditions.
PackProbe explores how people feel and how they respond to your pack. Crucially, it gives you the insight you need to spot areas of weakness so you can make improvements - before launch. We also incorporate eye tracking to evaluate the visual impact and attention-grabbing qualities of your packaging design (in isolation and compared to competitor packs).
Designed for brand owners and packaging design agencies, our range of agile pack development and testing services caters for both ongoing projects and quick turnaround, cost-effective approaches. We adapt our approach to meet your timeline and budget - providing key insight without compromising on accuracy or value:
7 Functions of Packaging
- Attracting buyers' attention
- Quick and easy (brand) identification
- Protecting the goods inside (including freshness)
- Easy to open, use and re-seal
- Communicate product and brand
- Provide warranty, warnings, ingredients and usage information (e.g. recycling).
- Ultimately promote interest/purchasing
Packaging Testing Research
Pack Testing is one of the most powerful tools available to maximise your packaging’s sales and profits – getting it right is crucial. Typically we would expect to see an uplift of 10% to 100% from optimised pack designs.
As a specialist packaging insights and design testing agency, Vision One has developed market-leading tools, including our unique Peripheral Vision Test, to explore and optimise all key components of pack design. If you’d like to explore how our innovative pack testing research works, please just click on the PackProbe logo below or contact us using the form at the bottom of the page.
Our packaging expertise includes; Food and Drink, Toiletries and Cosmetics, Retailing and e-Commerce.
Branding and Packaging can make or break a product. Follow in the footsteps of some of these leading brands who recently chose Vision One for their packaging research.
I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.
Lifting The Lid
Understanding customer perceptions on plastic lids and their tendencies to recycle
Baking For Success
Fresh insights into packaging design and messaging for the world’s largest Brioche brand
Developing the Brand Equity for the Skippy Peanut Butter brand
Washing Machines Need Love!
Developing and refining a new and successful laundry care product for European markets
Developing scrumptious new product ideas for the UK Chocolate Consumer