Packaging Research

Packaging Market Research Vision One

Packaging Research

Optimising sales through Packaging Design

As any brand owner knows, their packaging design and communications are their most powerful marketing tools. Packaging is particularly important at the point of purchase (POP) and sometimes described as the ‘Moment of Truth’ – where Shelf Visibility and product recognition are key to the success of any brand.

By seeing through the eyes of the shopper, along with latest Neuromarketing Research techniques, our packaging research tools will help you understand how your customers interact with your packaging and reveal clear opportunities to refine the communications, design and labelling.

We’ve developed new thinking to PackProbe – our emotion-based packaging evaluation methodology with System 1 thinking. Our innovative pack testing approach mimics real-time shopping experience by asking people to make a selection from a interactive virtual shelf while under time-pressured conditions. PackProbe explores how people feel and respond to your pack and why, helping you to take the right steps to improve it. We also incorporate eye tracking to evaluate the visual impact and attention grabbing qualities of the design (viz a viz competitor packs).

Clients Worked With

Packaging can make or break a product, which is why research into the topic is vital. Follow in the footsteps of some of these leading brands who conducted research into their packets and never regretted it!

Kettle Vision One

I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.

Huhtamaki Vision One

Lifting The Lid

Understanding customer perceptions on plastic lids and their tendencies to recycle

Brioche Pasquier Vision One

Baking For Success

Fresh insights into packaging design and messaging for the world’s largest Brioche brand

Hormel Vision One

Going Nuts

Developing the Brand Equity for the Skippy Peanut Butter brand

Dr Beckmann Vision One

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European markets

Lindt Vision One

Pure Indulgence

Developing scrumptious new product ideas for the UK Chocolate Consumer

Designed for brand owners and packaging design agencies, our range of pack development and testing services, includes:

  • Health Checks – to benchmark your current packaging and to help guide re-design efforts to optimise sales
  • Pack Development and Discovery – Qualitative exploration to uncover opportunities and drive pack innovation
  • Screening (PackProbe Lite) – A quick quantitative approach to screen new pack structures and graphic designs
  • Full Pack Testing (PackProbe) – Quantitative System 1 led approach to optimising and validating pack designs

Packaging research is one of the most powerful tools available to maximising sales and profits on your packaging – getting it right is crucial! As a specialist packaging market research company, Vision One has developed the tools, including our unique Peripheral Vision Test, to explore and optimise all key components of pack design. If you are interested in how our innovative pack testing research works then click on the PackProbe logo below, or contact us using the form at the bottom of the page.

PackProbe Vision One

To find out more about our Packaging Research please use the contact us form below, or give us a call on 0203 693 3150 and one of our members of staff will be able to help you.