Optimising sales through Packaging Design
As any brand owner knows, their packaging design and communications are their most powerful marketing tools. Packaging is particularly important at the point of purchase (POP) and sometimes described as the ‘Moment of Truth’ – where Shelf Visibility and product recognition are key to the success of any brand.
We use a range of techniques from focus groups, ethnography, futurology, shopping, studies, eye-tracking to larger quantitative testing. By seeing through the eyes of the shopper, along with latest packaging research tools, we will help you understand how your customers interact with your packaging and reveal clear opportunities to refine the communications, design and labelling.
We’ve developed PackProbe – our emotion-based packaging evaluation methodology with System 1 thinking. Our innovative pack testing approach mimics real-time shopping experience by asking people to make a selection from an interactive virtual shelf while under time-pressured conditions. PackProbe explores how people feel and respond to your pack and why and helping you to take the right steps to improve it. We also incorporate eye tracking to evaluate the visual impact and attention-grabbing qualities of the design (viz a viz competitor packs).
Designed for brand owners and packaging design agencies, our range of pack development and testing services includes:
Branding and Packaging research can make or break a product, which is why research into the topic is vital. Follow in the footsteps of some of these leading brands who conducted research into their packets and never regretted it!
I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.
Lifting The Lid
Understanding customer perceptions on plastic lids and their tendencies to recycle
Baking For Success
Fresh insights into packaging design and messaging for the world’s largest Brioche brand
Developing the Brand Equity for the Skippy Peanut Butter brand
Washing Machines Need Love!
Developing and refining a new and successful laundry care product for European markets
Developing scrumptious new product ideas for the UK Chocolate Consumer