Housing Research

Here to Help your organisation grow and create Happy Customers

Housing Research Vision One

Residential and Social Housing Research Experts

Our world is evolving, and our needs are changing. This is perhaps most evident in the housing sector.

We appreciate the challenges facing both the current and future housing market – the struggle to keep up with the demand for homes that satisfy multiple complex needs. The ability to provide optimal environments that satisfy on multiple levels. Whether it be affordable housing, apartments, complexes with high-quality amenities or newbuilds. That is where Housing Research comes in.

At Vision One, we work closely with a range of housing providers, from private construction companies to housing associations and local councils. To us, it’s about providing you with clear, actionable insights that are based on quality, robust research.

We help you to understand your customers, their needs and their aspirations – helping you to make better strategic decisions. What do they need? How do they feel? What’s important to them?

Produce Actionable Insights Today

Client Testimonials

Why Vision One

Join the hundreds of businesses and housing providers that have succeeded through our actionable research insights. We use a range of both traditional and innovative research approaches with tenants and residents; it’s the best way to really explore attitudes, perceptions, preferences and needs.

Taylor Wimpey
Onward Living

Our Research Methods and Solutions

Depending on your project, our in-house toolbox of resources includes:

Phone Data Research Vision One Colour
Demographics Research Vision One Colour
Semi Structured Interview Research Vision One
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Facial Emotion Analysis Colour
Telephone Research

In-house telephone research unit (specialist teams of consumer and B2B interviewers as well as those experienced in carrying out research with tenants and vulnerable audiences).

Customer Segmentation

Customer Segmentation  breaks your target audience  into smaller and  more discreet groups segments to enable you to optimise your service and communications offering.  Segmentation approaches include: demographics, attitudes, needs, values, behaviours and geography

F2F Interviews

National field team with vast experience of managing face-to-face interviewing and self-completion and postal surveys in housing and residential market research.

Qualitative Research

Expert qualitative researchers who have the expertise to investigate the most challenging subjects through focus groups, depth interviewing, ethnography, eye-tracking.

Customer Satisfaction

Customer Satisfaction (aka cSat) studies are a popular way of understanding the customer experience and customer service.

We use a range of methods to explore different facets of customer satisfaction from focus groups and depth interivews, to cSat surveys, observation and even Social Listening.

Satisfaction Guaranteed

As winners of Best Market Research Agency 2021 (The Drum Awards), we take quality seriously and are proud to be one of only a few to hold the prestigious, internationally recognised ISO 20252:2012 quality accreditation.

We offer creativity, quality, commitment and detailed knowledge of the housing sector. We push the boundaries, explore new ground and deliver game-changing insights that deliver fresh perspective.

Whether your business is in construction, social housing, student accommodation, retirement living, estate agents or placemaking, our team of research with their innovative tools will give you the insights you need.


Vision One Award Winning Agency

Meet Our Expert Team

Tony Lewis CEO Vision One
Tony Lewis

CEO, Author (MMRS, FCIM)

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Evie Bradbury Client Success Manager Vision One
Evie Bradbury

Client Success Manager

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Charlotte Baird Head of Qualitative Vision One
Charlotte Baird

Head Of Qualitative

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Alex Brown Head of Operations Vision One
Alex Brown

Director of Insights

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Housing Research Client Stories

Onward Living
Onward Living Success Story
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A2Dominion Success Story
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