Ethnographic Research Agency
Ethnography - Getting you closer to the Truth
UK Ethnographic Research Agency
At Vision One, we like to combine innovative techniques with traditional methods to explore new ground and reveal a richer, deeper understanding of your brand, markets, customers and culture.
Ethnographic research sometimes referred to as ‘deep dive’ or ‘customer visits’, is an increasingly popular approach that gains rich consumer insights. Ethnography gets you closer to the truth. It immerses you into your consumers’ daily lives, exploring key parts of the customer journey – in or outside the home.
Ethnography focuses on discovering new insights and ways of thinking and is perfectly suited to innovation and new product development. Observing your consumers in their own environment gives you a very real insight into their experiences. So, expect eureka moments, game-changing discoveries and flashes of inspiration.
Our Client Feedback
“Thanks guys for helping to build and shape the
Dr Beckmann brand. Long may it continue!”
“An excellent agency with real expertise in the Retail sector, not pushy but understanding of clients requirements and capable of delivering on them.”
Benefits Of Ethnographic Research
Watch as they explore or use a particular product or service, or try to complete certain tasks (e.g. cooking and mealtimes, DIY projects, cleaning, beauty & makeup, shopping, watching TV etc). It answers questions you didn’t know existed, highlights obstacles and barriers to use and inspires opportunities for development, improvements and change. Being able to ‘see’ your consumers in their own environment gives a very real reflection of how they interact with that environment. Our researchers can observe the way they respond to things, use things, communicate or explore. Above all, It allows you to truly understand the obstacles and challenges they face, the things that bring them satisfaction, frustration or joy. We give you a realistic picture of your customers' attitudes, behaviours, struggles and motivations. The benefit? You can innovate, find solutions, make improvements and build relationships. Also allowing you to evolve and grow. Ethnographic research is ideal for:
Identifying new ideas and opportunities
Understanding the customer journey
UX Usability and Product Testing
Brings insights and stories to life
Book A Meeting Today
Would you like to have a quick chat about a business problem or research need with one of our onboarding team or directors? If so please feel free to book an appointment with us.
Types of Ethnography
Bringing you closer to the consumer and avoiding the pitfalls of ‘claimed behaviour’ (Say-Do Gap) arms you with sound insight. Leading to confident strategic decisions and a great ROI. Ethnography includes:
Life-Logging and photo compilations
Mobile ethnography
Diaries and video diaries
Traffic counting
In-store shopper observation
In-home audits (larder, rubbish, shopping receipts)
Social media investigations and audits
Online Website and App behaviours
START YOUR JOURNEY TODAY
If you are curious to know more about ethnography and how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.