Social Research
Social Research, Public Sector and Behavioural Change Experts
UK Social & Public Sector Research Agency
We deliver social research services, including culture & heritage, housing, health and wellbeing, sport, transport.
We make your Big decisions Easy.
At Vision One, we offer a range of research services for organisations involved in the social and cultural space. Our expertise includes Charities and Voluntary sector, Culture & Heritage, Local and National Government, Housing, Education, Transport, Health, Sport and Leisure.
We understand the challenges you face in striving to improve your services in the face of an increasingly demanding population and in reaching diverse audiences. Over half of our projects are carried out for public sector clients – so we have a clear understanding of the public sector environment and a wide range of clients within it.
You’ll find us refreshingly different and approach things from multiple angles. Vision One’s experts include; psychologists, behavioural economists, social scientists, marketers, brand and business experts and, of course, a team of experienced researchers – combining traditional qualitative & quantitative methods and our own innovative, market-leading techniques.
Ultimately, it’s about giving you the understanding, measurement and strategic insights that will make decision-making easy with confident.
Our Social Market Research Services
(Click on the images below for details about each service)
Charities
Charities and the Voluntary Sector
We have over 20 years of working with charities and the voluntary sector, both large and small. Often focusing on diverse audiences including; the unemployed, the vulnerable, the elderly or those suffering from physical or mental illnesses or requiring long-term care.
Our research services include: fund-raising, stakeholder and volunteer engagement, new product development, communications, brand development & brand tracking for charities incl. Cancer Research UK, The Royal British Legion to small local charities like the 999 Club.
Vision One boasts a complete suite of qualitative and quantitative research methods giving us the ability to tackle any research problem.
Culture & Heritage
Cultural & Heritage Research
We have over 15 years of working with historic and cultural organisations – from public spaces, historic buildings, gardens and visitor attractions such as the Lake District National Park, RHS, The Royal Parks…
We’ve conducted thousands of interviews with audiences on site and online; and have conducted visitor profiling and audience perceptions research through to communications and brand development, brand tracking, membership studies, pricing and new service initiatives.
Vision One boasts a complete suite of qualitative and quantitative face to face and online methods giving us the ability to tackle any research problem.
Education
Education & Training Research
We have over 15 years of working within training and education – from awarding bodies, schools and colleges, adult education and business training.
We’ve conducted interviews with audiences such as students, parents, alumni, teachers & lecturers, and employers. Our research services extend to brand perception and tracking research, messaging and communications, market studies, pricing and NPD & new service initiatives.
Vision One boasts a complete suite of qualitative and quantitative face to face and online methods giving us the ability to tackle any research problem.
Health & Wellbeing
Health Market Research
We have over 20 years of working in health and wellbeing – NHS, public consultations, care homes & hospices and health-related charities such as the British Heart Foundation and Cancer Research UK.
We’ve conducted a wide range of qualitative (focus groups, depths) and thousands of surveys with audiences on a wide range of topics. This includes visitor and membership profiling, well-being studies, brand perceptions research, communications and messaging, fundraising, and new service initiatives.
Vision One boasts a full suite of qualitative and quantitative methods giving us the ability to tackle any research problem.
Housing & Placemaking
Housing Market Research
We have over 24 years of working in housing across the private and public sectors often talking to hard-to-reach audiences.
We’ve conducted a wide range of qualitative (focus groups, depths) and thousands of surveys across the UK on a wide range of topics. This includes; placemaking, Star surveys, resident profiling, brand perceptions research, communications and messaging, new product development…
Vision One boasts a full suite of qualitative and quantitative methods giving us the ability to tackle any research problem.
Local Government
Local Government Market Research
Vision One is an established provider of research and insight to local government and associated organisations.
We have an excellent track record of supporting local authorities and councils to understand the needs and expectations of residents, health and well-being, supporting formal public consultations and shaping future services and planning strategies.
Vision One boasts a full suite of qualitative and quantitative methods giving us the ability to tackle any research problem.
Sport & Leisure
Sport, Leisure & Tourism Research
We have conducted numerous sports, leisure and travel research projects involving both qualitative and quantitative research projects. Examples include: British Cycling, Transport for London, Lake District National Park, Tourist Boards, Holiday companies, Events etc.
We’ve conducted a wide range of qualitative (focus groups, depths) and thousands of surveys with audiences on a wide range of topics. This includes visitor and membership profiling, brand perceptions research, communications and messaging, fundraising, and new service initiatives.
Vision One boasts a full suite of qualitative and quantitative methods giving us the ability to tackle any research problem.
Sustainability
Sustainability & Environment
The last 10 years have seen a dramatic change in emphasis towards CSR and sustainability which is now at the fore for all organisations.
Our work in CSR and sustainability market research encompasses: exploring and understanding consumer behaviour, linguistics, needs & expectations, communication campaigns and brand image…
Vision One boasts a full suite of qualitative and quantitative methods giving us the ability to tackle any sustainability research problems or needs you might have. Read more about our commitment to sustainability below.
Our 5-Star Feedback
“Vision One were extremely professional, approachable and knowledgeable. Vision One offered expertise and insights into market research which we did not have in our organisation. This enabled us as a team to effectively deliver the project to the government client.”
“Thanks to Vision One’s support, the client’s prototype was validated and improved. Throughout the engagement, the team communicated regularly with the client and conducted weekly meetings to share their progress. They went above and beyond to understand and realize the client’s objective.”
“I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!”
“All those involved in our project have been FANTASTIC from start to finish. From initial conversations and throughout our experience their expertise and professionalism were top-notch!”
“We have worked with Vision One for a number of years. They have a knowledgeable team who consistently deliver high levels of service.”
A 40-second introduction to Vision One
Experts in Social Research
We explore behaviours, perceptions, perspectives and emotions and reveal a whole new level of understanding of what makes your customers tick.
We tailor-make every project to precisely meet your needs and your budget and timeframe.
We are members of the MRS (Market Research Society), and SRA (Social Research Association). We take quality seriously and are 1 of only around 100 businesses accredited with the prestigious IS0 20252. We are responsive and thorough – with hands-on directors leading every research project.
Our Social Research Methods
For sensitive topics, and areas where we might need to explore emotions and views more deeply, we use a combination of In-Depth Interviews and Focus Groups both online and in person. Both approaches offer a comfortable environment and help participants to feel more at ease – giving them the confidence to open up and explore their thoughts and emotional drivers.
Some target groups are harder to reach than others. These often include elderly people and those who might struggle with Face-to-Face contact or a significant section of our community who simply don’t have the confidence to interact with an online survey. In short we find Telephone Surveys provide a far better response rate than other methodologies.
Online Surveys are the most common survey method today and have the ability to target customers and members of the public anywhere in Britain (or the world!).
Another particular strength of online surveys is that they are well suited to visual stimulus (e.g. logos, advertising and concepts).