Vision One delivers world-class research across North America, Europe, EMEA and APAC, combining global reach with in-market expertise so that insights are locally relevant and strategically actionable. We adapt every study for cultural nuance and real decision-making in each market.

We deliver a comprehensive suite of market research solutions across the globe all designed to drive strategic growth. Our top international market research company services include

• Advertising research and Ad testing
• Brand research (identity and brand equity) 
• Brand tracking studies
• B2B Market Research
• Customer satisfaction and CX
• Ethnography and observation
• Idea generation and Co-creation
• International & global research
• Market segmentation and personas
• Messaging and Copy testing
• Pricing Research
• Proposition and Concept testing
• NPD and Product research
• Shopper insights and Retail research
• Usage & Attitude surveys

We offer the full spectrum — quantitative surveys, qualitative focus groups and IDIs, ethnography, online communities, semiotics and hybrid approaches. We recommend methodology based on your business question, not what’s easiest for us to execute.

Our research methodologies include:

• Accompanied Shopping Trips (ASTs)
• Behavioural Economics
• CAPI / Personal Interviewing
• Data visualisations/infographics
• Ethnographic Research
• Eye Tracking
• Exit Interviews 
• Facial Coding and emotions
• Focus Group & Workshops
• Online Surveys
• Neuromarketing
• CATI / Telephone interviewing
• UX User Testing

We use a hybrid model with curated network of vetted local partners. Every partner is certified to our quality standards (ISO20252), and a senior project manager on our central team oversees all fieldwork regardless of location..

Data integrity is at the heart of our research process. We are ISO 20252-accredited and utilise robust sampling frameworks, meticulous data validation techniques and continuous quality monitoring throughout the research lifecycle. 

Every dataset undergoes thorough checks to ensure accuracy, reliability, and compliance with industry standards, including MRS, ESOMAR and GDPR guidelines.

Absolutely. We’re happy to share relevant case studies under NDA. We can match examples to your category and the markets you’re interested in, so you can see how we’ve approached similar challenges. Review cases studies.

We build time zone management into our project planning from day one. We set clear milestones, using shared project management tools, and scheduling check-ins at times that work across your markets. You’ll always know where things stand with your dedicated account lead (director) and manager.

Here are the addresses for  some of the UK’s top global market research companies offering international full-service market research.

1. Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
2. Ipsos – 3 Thomas More St, London, E1W 1YW
3. Kantar – 30 Stamford St, London, SE1 9LQ
4. B2B International – 10 Triton St, London, NW1 3BF
5. Savanta – 60 Great Portland St, London, W1W 7RT
6. System1 – 52 Bedford Row, Holborn, London, WC1R 4LR

Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS), ESOMAR and ISO 20252. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process. 

By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.