Fashion, Beauty & Luxury
In a market that changes drastically, you need experienced hands to guide you to understand how consumers’ needs have changed and how best to adapt and thrive

Unlock Your Consumer Insights Today
Arguably, Fashion, Beauty and Luxury goods are one of the most dynamic, fast-moving sectors, with the development of trends, technology, new entrants and the ever-changing thoughts of the consumer’s expectations and needs.
In turn, it sparks new creative freedom and innovation from brands to adapt and overcome these obstacles, from new packaging that is more environmentally friendly to products that break the mould. The best thing for a company is to catch the new trends and needs before others implement them, and the easiest way of this is through research.
Using insight to hear directly from the people who matter allows you to target your products at, unlock their perceptions on how they live, what they believe in, what emotions they have towards your brand and why that would dictate their decisions.
Improve Your Brand Today
The goals of fashion vary between each team. Brands preparing for a collection drop want to look at the future market they could be getting into and what to expect, or they could be trying to change their positioning from a creative brand to a more professional atmosphere and image.
Regardless of the Fashion, Beauty or Luxury brand, you work for; the ability to research and provide data and decisions tailored to your business adds value to all.
Our Incredible Feedback

The Importance Of Purchase Intention
Purchase Decisions are progressively dictated by the morals and communications of a brand. Whether the brand is standing for using ethical clothing, with environmental materials and reusable elements, alongside the messaging, marketing and advertising that they are putting in the public domain. Where we come in is ensuring all of your messaging and strategies are in place by collecting the needs and wants of your sector, from there, working closely with you to develop, test and implement the most successful strategies and campaigns possible to be released across the correct channels.
The Areas You Should Target
The channel in which consumers process and purchase Fashion & Beauty has changed drastically. The increase in online shopping was one of the changes that sent shockwaves throughout the market; now, the latest sending a pulse through a beauty shopper is influencers. Their impact and opinion are becoming a powerful tool for brands to obtain eyes on their products through these new advertisement avenues. Just knowing a brand exists isn’t enough to convince a purchaser to buy; recommendations and reviews of trusted sources are major factors in the journey a customer takes.

How We Work
We are here to produce research studies that are tailored to your needs and with the goal of your research journey ending in a success story. As a company running for over 20 years and working closely with multiple Fashion, Beauty and Luxury companies, providing data that stimulates growth and allows brands to stay competitive with the latest trends.
We believe long-term market research is the key to unlocking the market by constantly understanding the developments and consumers, unlocking you to better understand your consumers and build loyalty. We will guide you through the different stages of research and discover all avenues available, updating you on every new development across the information and working closely with one another to achieve the results


Why Vision One
Award Winning Agency
Best Market Research Agency 2021
The Drum
START YOUR JOURNEY TODAY
If you are curious to know more about how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.