Fashion, Beauty & Luxury

In a market that changes drastically, you need experienced hands to guide you to understand how consumers’ needs have changed and how best to adapt and thrive

Fashion, Beauty & Luxury Vision One Research

Unlock Your Consumer Insights Today

Arguably, Fashion, Beauty and Luxury goods are one of the most dynamic, fast-moving sectors, with the development of trends, technology, new entrants and the ever-changing thoughts of the consumer’s expectations and needs.

In turn, it sparks new creative freedom and innovation from brands to adapt and overcome these obstacles, from new packaging that is more environmentally friendly to products that break the mould. The best thing for a company is to catch the new trends and needs before others implement them, and the easiest way of this is through research.

Using insight to hear directly from the people who matter allows you to target your products at, unlock their perceptions on how they live, what they believe in, what emotions they have towards your brand and why that would dictate their decisions.

Improve Your Brand Today

The goals of fashion vary between each team. Brands preparing for a collection drop want to look at the future market they could be getting into and what to expect, or they could be trying to change their positioning from a creative brand to a more professional atmosphere and image.

Regardless of the Fashion, Beauty or Luxury brand, you work for; the ability to research and provide data and decisions tailored to your business adds value to all.

Our Incredible Feedback

“Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.”

Salcombe Gin

“Absolutely no dislikes. Vision One is diligent from beginning to end on all projects that have undertaken with us. They take the time to learn about our products and solutions and markets. Vision One are known at Pitney Bowes globally as an extension to our European Marketing Team rather than a vendor/supplier who is providing a service.”

Pitney Bowes Logo

“Working with Vision One was a brand new partnership for us this year, but we were impressed from the very start with their collaboration, support and professionalism in helping us to develop our B2B satisfaction survey.”

NotOnTheHighStreet Logo

“Vision One deliver what we need. They have a friendly but efficient approach to the projects and are flexible and agile enough to respond to our changing needs. From the initial contact through to the presentation and feedback of research projects, Vision One do not disappoint”

Premier Paper Logo

“Vision One were an absolute pleasure to work with and I would highly recommend them to anyone looking for a strategic thinking market research agency. They had great client relations, always keeping you informed on the progress of your research project, they bought creative ideas to the table, and delivered on the strategic insight we needed.”

Domino Jewellery

It was a pleasure to work with everyone at Vision One, they truly felt like an extension of my own team, and they made what could have been an extremely stressful project feel safe and in control – for that I cannot thank them enough.

Fair For You

“Vision One were extremely professional, approachable and knowledgeable. Vision One offered expertise and insights into market research which we did not have in our organisation. This enabled us as a team to effectively deliver the project to the government client.”


“Thanks to Vision One’s support, the client’s prototype was validated and improved. Throughout the engagement, the team communicated regularly with the client and conducted weekly meetings to share their progress. They went above and beyond to understand and realize the client’s objective.”

Civica Logo

“It’s great that we had direct access to a market research expert such as Vision One’s Managing Director throughout the project, something we weren’t convinced we’d get from the large global business.”


“I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!”

Prince's Trust
Fashion Beauty And Luxury Market Research Experts

The Importance Of Purchase Intention

Purchase Decisions are progressively dictated by the morals and communications of a brand. Whether the brand is standing for using ethical clothing, with environmental materials and reusable elements, alongside the messaging, marketing and advertising that they are putting in the public domain. Where we come in is ensuring all of your messaging and strategies are in place by collecting the needs and wants of your sector, from there, working closely with you to develop, test and implement the most successful strategies and campaigns possible to be released across the correct channels.


Why Vision One

Join the hundreds of brands who have succeded

through actionable research insights

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L'oreal Paris
The Perfume Shop Logo

The Areas You Should Target

The channel in which consumers process and purchase Fashion & Beauty has changed drastically. The increase in online shopping was one of the changes that sent shockwaves throughout the market; now, the latest sending a pulse through a beauty shopper is influencers. Their impact and opinion are becoming a powerful tool for brands to obtain eyes on their products through these new advertisement avenues. Just knowing a brand exists isn’t enough to convince a purchaser to buy; recommendations and reviews of trusted sources are major factors in the journey a customer takes.

Social Listening


Usage & Attitude 

Targeting Research Company Vision One

How We Work

We are here to produce research studies that are tailored to your needs and with the goal of your research journey ending in a success story. As a company running for over 20 years and working closely with multiple Fashion, Beauty and Luxury companies, providing data that stimulates growth and allows brands to stay competitive with the latest trends.

We believe long-term market research is the key to unlocking the market by constantly understanding the developments and consumers, unlocking you to better understand your consumers and build loyalty. We will guide you through the different stages of research and discover all avenues available, updating you on every new development across the information and working closely with one another to achieve the results

Build your brand loyalty today

Beauty Research Vision One
Vision One Award Winning Agency

Why Vision One

Award Winning Agency

Best Market Research Agency 2021

The Drum

Our Fashion Experts

Kendra Furey Client Success Manager Vision One
Kendra Furey

Head of Client Success

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Evie Bradbury Client Success Manager Vision One
Evie Bradbury

Client Success Manager

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Tony Lewis CEO Vision One
Tony Lewis


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If you are curious to know more about how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.