Your Brand is Your Most Valuable Asset
The most successful brands are those that create meaning and connect with people on both individual and cultural levels. Evaluating hundreds of brands, our innovative brand research methods show how important it is for brands to engage on both rational and emotional levels.
We don’t like to shout about it, but over the years we have learnt much about brands in theory and practice. So if you are looking to create or develop your brand strategy and want to get into the detail of brand onions, brand equity, brand proposition & positionings and brand assets then you’ve come to the right place. Don’t forget to ask us about our BrandVision – our groundbreaking and award-winning approach to measuring and improving brand performance.
Specialists in both UK and International brand research, we work with a range of brand owners from small Start-Ups through to large international brands. As one the UK’s leading brand research agencies, we give our clients the competitive edge by helping them to understand how their branding strategies, products and services are working and how these can be developed and improved.
However, if you are looking to grow your brand or disrupt your market, then we have the tools to help you bring your brand to the party. From focus groups and workshops to large scale on-going brand tracking studies we have all the insight tools you'll need..
Brand Research Services
- Brand refreshes and rebranding research
- Sub-branding and brand architecture
- Brand name, logo and brand identity research
- Brand equity measurement and brand health
- Advertising, awareness and brand tracking.
- Brand image, proposition and positioning research
- Product, packaging and pricing research
- Brand experience research
Clients Worked With
Over the past 20 years we have had the pleasure of working with many incredible brands. Below are some of the branding and brand research examples:
Deep dive Brand Research into the incentives and recognition market.
Spring Is In The Air
Using eye tracking to develop better brand experiences and in store communications
Washing Machines Need Love!
Developing and refining a new and successful laundry care product for European markets
Helping Silentnight become one of the UK’s most trusted brands
Getting Down To Business
B2B research to understand what SMEs want from business support organisations
Putting The Pop Into Popcorn
Revealing new insights into UK healthy snacking market and brand perceptions
If you would like to find out more about our brand research methods and services, contact us on 0203 693 3160 or click on our contact us button below.