Brand Research

Brand Research Vision One

Brand Research

Insights to Supercharge your Brand

Your Brand is Your Most Valuable Asset

The most successful brands are those that create meaning and connect with people on both individual and cultural levels. Evaluating hundreds of brands, our innovative brand research methods show how important it is for brands to engage on both rational and emotional levels.

We don’t like to shout about it, but over the years we have learnt much about brands in theory and practice. So if you are looking to create or develop your brand strategy and want to get into the detail of brand onions, brand equity, brand proposition & positionings and brand assets then you’ve come to the right place. Don’t forget to ask us about our BrandVision – our groundbreaking and award-winning approach to measuring and improving brand performance.

Specialists in both UK and International brand research, we work with a range of brand owners from small Start-Ups through to large international brands. As one the UK’s leading brand research agencies, we give our clients the competitive edge by helping them to understand how their branding strategies, products and services are working and how these can be developed and improved.

However, if you are looking to grow your brand or disrupt your market, then we have the tools to help you bring your brand to the party. From focus groups and workshops to large scale on-going brand tracking studies we have all the insight tools you'll need..

Brand Research Services

Brand refreshes and rebranding research

Sub-branding and brand architecture

Brand name, logo and brand identity research

Brand equity measurement and brand health

Advertising, awareness and brand tracking.

Brand image, proposition and positioning research

Product, packaging and pricing research

UK's Best Market Research Agency 2020

Leading Brand Insights

Research Agency with a passion for Brands

Vision One is one of the UK's fastest-growing specialist market research agencies helping UK and International brands make better decisions and profit through a deeper understanding of their markets, people and culture.

Recognised by our clients as being one of the most innovative and reliable brand research companies, our expertise is in creating and developing new ideas, measuring brand experiences, tracking marketing performance and helping brand owners to know their customers inside out. Check out our feedback here.

Finally, if you want to discover more about Brand Archetypes, Click here to take the quiz and get advice on how to re-image your brand personality for a stronger and more compelling brand.

Clients Worked With

Over the past 20 years we have had the pleasure of working with many incredible brands. Below are some of the branding and brand research examples:

Sodexo Vision One

Reaping Rewards

Deep dive Brand Research into the incentives and recognition market.

Notcutts Vision One

Spring Is In The Air

Using eye tracking to develop better brand experiences and in store communications

Dr Beckmann Vision One

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European markets

Silentnight Vision One

Sleeping Tight

Helping Silentnight become one of the UK’s most trusted brands

Federation Of Small Businesses Vision One

Getting Down To Business

B2B research to understand what SMEs want from business support organisations

Metcalfe's Skinny Vision One

Putting The Pop Into Popcorn

Revealing new insights into UK healthy snacking market and brand perceptions

If you would like to find out more about our brand research methods and services, contact us on 0203 693 3160 or click on our contact us button below.