Brand Research

Brand Research

Brand Research

Insights to Supercharge your Brand

Your Brand is Your Most Valuable Asset

The most successful brands are those that create meaning whilst also connecting with people on an individual and cultural level. But that’s not always enough. Evaluating hundreds of brands, our innovative brand research methods also show how important it is for brands to engage on a rational and emotional level.

As experts in our field, we’ve learnt a lot about brands over the years - both in practice and by exploring the historic and emerging theories behind their success.

If you want to create or develop your brand strategy and reveal eye-opening insight into your brand - your brand equity, brand proposition, positionings and brand assets - then you’ll love our innovative, collaborative approach to brand development.

We like to dig deeper than most, so developed our very own groundbreaking and award-winning approach to measuring and improving brand performance - BrandVision. This can be combined with our AdProbe tool, which we designed specifically to help optimise advertising effectiveness and enhance your marketing campaigns and strategy. 

We understand that sometimes you might need a quicker turnaround, without compromising on accuracy.  That’s why we adapt our approach to meet your timeline - a perfect balance between quicker results and exceptional value.

What Our Brand Research Does For You

Specialists in both UK and International branding research, we work with a range of brand owners across the world - from large global brands to small start-ups. To us, as a leading brand research agency, it’s about giving you a competitive edge. We give you the insight you need to truly understand how your branding strategy, products and services are working - and how they can be improved to drive innovation and growth.

We like to explore, pioneer and challenge. If you are looking to grow or disrupt your market, or want to really find out what makes your customers tick, we have the tools to help you bring your brand to the party. From focus groups and workshops to large scale ongoing brand tracking studies and global online surveys, we have all the insight tools you'll need.

Brand Research Services

Brand refreshes and rebranding research

Sub-branding and brand architecture

Brand name, logo and brand identity research

Brand equity measurement and brand health

Advertising, awareness and brand tracking

Brand image, proposition and positioning research

Product, packaging and pricing research

The Drum Winner 2021 Vision One

UK's Best Market Research Agency 2021

Never underestimate Brand Research value

It can be difficult to remain objective when you’re so close to your own brand.  You develop preconceived ideas, mental blocks and emotional ties.  You can easily fail to see the weaknesses - the areas for development.  Brand research can be a total game-changer.  We’re talking unparalleled, deep insight - exploring every element of your brand. Armed with fresh, meaningful, strategic insight, it puts you in the perfect position to make the right decisions, stride ahead of the game and evolve.

Studies show how regular research, like brand tracking, correlates with the highest levels of growth and profitability. But even ad hoc or occasional research can give you the insight you need to develop an edge over your competitors. So, what can you expect from brand research?

You’ll learn where you stand

The ability to get a clear unbiased view allows you to reveal how your customers and clients truly perceive you - and your competitors.  You can explore your brand in a whole new way, measuring yourself across a comprehensive range of intricate metrics - in real-time. It’s an objective, honest and very real reflection of where your brand sits. 

Your Brand Needs evolve

Consumers evolve with the world around them - their needs change and their motivations shift. For your brand, it’s about understanding those changes and adapting to meet your target customers' needs. Being able to monitor and explore shifts in behaviour, preferences and attitudes - whether cultural, product-related or other - keeps your brand on the pulse.  It allows you to meet developing needs and react faster to market opportunities. It gives you a visible edge over your competitors.

Reposition Yourself For Success

Armed with fresh, objective, strategic insight, you have the opportunity to re-evaluate and adapt. You can change direction with confidence, innovate, generate new areas for growth - you can differentiate yourself, shine brighter and truly thrive.


Leading Brand Research Insights

Creative Agency with a passion for Brand Research

Vision One is one of the UK's fastest-growing specialist market research agencies. We help brands across the world make better decisions and profit through a deeper understanding of their markets, people and culture.

Recognised by our clients as being one of the most innovative and reliable brand research companies, our expertise is in creating and developing new ideas, measuring brand experiences, tracking marketing performance and giving brand owners the insight they need to truly understand what makes their customers tick.

As winners of Best Market Research Agency 2021, client feedback is really important to us. Our clients value our collaborative approach, our ability to delve deeper to reveal new levels of insight and, ultimately, our results - they see the real impact that our insights have on their brand growth.

Clients Worked With

Over the past 20 years, we have had the pleasure of working with many incredible brands. Below are some of the branding and brand research examples:

Sodexo Vision One

Reaping Rewards

Deep dive Brand Research into the incentives and recognition market.

Notcutts Vision One

Spring Is In The Air

Using eye tracking to develop better brand experiences and in store communications

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European markets

Silentnight Vision One

Sleeping Tight

Helping Silentnight become one of the UK’s most trusted brands

Federation Of Small Businesses Vision One

Getting Down To Business

B2B research to understand what SMEs want from business support organisations

Metcalfe's Skinny Vision One

Putting The Pop Into Popcorn

Revealing new insights into UK healthy snacking market and brand perceptions

Brand Archetype Quiz

In Brand Research, it’s important to know what your brand stands for and how it is seen by others. There’s no better way to do this than by understanding your Brand Archetype. Our free Brand Archetype quiz is trusted by marketers and brands worldwide as an effective tool to understand their brand personality and persona. So, if you haven’t taken a Brand Archetype quiz before, have a go - it’s a fantastic starting point in exploring whether your brand really reflects the attributes that you strive for.

Brand Research Case Studies

Check out some of our client success stories showing the incredible work we do with brands and how we transform the way they look at their business and their sector.

Let's have a Chat

If you are curious to know more about how we could work together, then please give call us to discover more about how our brand research services can transform your business. Please call 0203 693 3150 or use the contact button below.