Research for Charities

Working Together To Better The World

We’re here to help Charities and Trusts.
Our research will help optimise campaigns, enhance brand perceptions, evaluate the impact of your work and produce more funding revenue to help drive growth.


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Charity Research Vision One

Strategic Insights for Charities

We understand the challenges many charities are facing due to the current cost of living crisis. That’s why we provide you with game-changing third-sector and charity research. Insights that help you to answer new questions, explore emerging issues and gain a deeper understanding of perceptions, attitudes and awareness.

Vision One works closely with charities and not-for-profit organisations – in almost every aspect of their work. Our team of social and charity research experts give you the depth of insight you need to make the right strategic decisions, maximise your support, fundraising and donations, manage your brand, connect with key audiences or heighten media coverage. To us, it’s about giving your charity a whole new level of clarity.

Charity Discounts for Clients
We offer charities and some not-for-profit organisations a discount when working with us. Please contact adam@visionone.co.uk for more information.

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Charity Testimonials

“Vision One delivered exactly what we wanted with no fuss or issues. Every step of the process was easy, hassle-free and the relationship always felt warm. I would recommend them to any charity or organisation wanting to conduct research.”

Fashion and Textile Children's Trust

“Easy to work with and took the time to understand our business and what we needed. Delivered the brief on time with a detailed piece of work and were responsive to changes along the way. I would happily recommend them!”

Our Guarantees

As winners of Best Market Research Agency 2021 (The Drum Awards) and Company Partners to the UK Market Research Society (MRS).

We take quality seriously and are 1 of only around 100 businesses accredited with the prestigious, internationally recognised IS0 20252. We are responsive and thorough – with hands-on directors leading every research project.

Charity Research Services

Want to measure awareness of your charity, how it’s perceived and the public’s understanding of your aims and key messages? We dig deep – revealing a whole new level of insight that truly gets to the heart of attitudes, perceptions and emotions.

Vision One’s multidisciplinary research team includes psychologists, behavioural economists, marketers, brand and business experts and, of course, an experienced team of researchers.

We are refreshingly different, combining traditional qualitative and quantitative methods with our own innovative, market-leading techniques. For example, our toolbox is pretty impressive, including everything from global Online Surveys to award-winning brand tracking, benchmarking and marcoms research services.


Charity Research Services

Want to measure awareness of your charity, how it’s perceived and the public’s understanding of your aims and key messages? We dig deep - revealing a whole new level of insight that truly gets to the heart of attitudes, perceptions and emotions.

Brand Tracking Vision One
Brand & Communications

Specialising in brand and communications research , we work alongside organisations to evaluate & improve their business, branding and MarComs.

New Product Development Vision One Colour
Innovation & New Services

Vision One are experts in Innovation and new product development from idea generation to product screening across a wide variety of sectors.

Focus Group Research Vision One
Understand the Customer

Understanding the needs of your customers and donors and their satisfaction with your products and seervices are essential for all types of organisations.

Charity & Third Sector Insight Stories

Guy’s And St Thomas Success Story
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NHS Wigan Clinical Comissioning Group Logo
Wigan Borough Clinical Commision Group Success Story
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European Sperm Bank Logo
European Egg Bank Success Story
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ACS International Logo
ACS International Success Story
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Our Charity Experts

Tony Lewis CEO Vision One
Tony Lewis

CEO, Author (MMRS, FCIM)

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Alex Brown Head of Operations Vision One
Alex Brown

Director of Insights

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Helen Mole Senior Account Executive Vision One
Helen Mole

Senior Account Executive

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Working for a wide variety of charities and trusts, our research services and clients include Arts, History and Cultural Research, Children and Families, Poverty (Foodbanks and Homeless, Mental health, Youth and Young People, Health and Cancer Research, Animal welfare, research, Environment and Sustainability research.

Brand Research
Understanding your brand’s overall health and equity can help you to adapt and evolve – often prompting important strategic shifts in your marketing and communications. As specialists in branding research, we developed our own market-leading brand tracking service – BrandVision. It’s an innovative approach that measures your brand’s 8 most powerful metrics – you’ll actually be able to see how your brand is perceived.

When it comes to raising awareness of your cause and appealing for donations and support, we appreciate just how important it is for your charity to elicit an emotional response. Your advertising campaigns play a vital role, so it’s important to get them right.

Our award-winning AdProbe tool takes advertising research to a refreshingly different level – it allows you to truly ‘discover’. Think of the value of being able to explore the intricate perceptions and reactions to each element of your advert before launch – its overall appeal, the emotions it evokes, how well consumers understand the story, and whether or not the key messages or visuals resonate. AdProbe optimises the effectiveness of your campaign – direct feedback from your target audience on everything from its visuals and key messages to its memorability and likelihood to trigger action.

Get in Touch or Book a Meeting9

Would you like to know more? Why not book a meeting or get in touch with our team who look forward to hearing from you.

Get in Touch